Product Description A RINGSIDE SEAT ON SOME OF THE BIGGEST DEALS AND BIGGEST PERSONALITIES IN BUSINESS AND GLOBAL POLITICS. FTSE is an account of how a small start-up created by the Financial Times and the London Stock Exchange launched in the mid 1980s to provide financial information, became a world leader and one of the UK's most trusted and famous brands. It chronicles how the FTSE 100 was born and details the ferocious dealmaking that followed over 35 years of market boom and bust. It provides a ringside seat on some of the biggest deals and biggest personalities in business and global politics. There have been behind-the-scenes rows with chief executives of some of the world's largest companies, political in-fighting, diplomatic incidents, and even controversy over a pioneering push into responsible investing that began life as a conversation with James Bond actor Roger Moore. FTSE is a modern British brand recognised the world over, like the Royal Family, the BBC or Sir Richard Branson's Virgin empire. They are just four letters on an electronic ticker tape, but FTSE has become a byword for money, power, influence and - crucially after numerous financial crises - trust. How this organisation, FTSE International, brought order to the financial system over several decades is a story of how capitalism globalised and a data revolution transformed the investment industry. It is a story of how a team of British innovators seized an opportunity to build a business that today leads its field and guides the fortunes of an astonishing $16 trillion of funds. It is a story that Mark Makepeace, as the founding Chief Executive of FTSE International, knows better than anybody. Review Mark Makepeace takes us on a 35-year journey from a sedentary world of top hats, long lunches and fixed commissions to a dynamic global marketplace dominated by computers and algorithms, a marketplace of infinite choice. In the process he not only tells the story of a brilliant British company that kept pace with this dizzy change but he charts the development of financial markets transformed within a generation by the forces of technology and globalization. -- John Makinson, founder of Makinson & Cowell, former CFO of Pearson, and former CEO of Penguin FTSE and Mark have had a ring-side seat for every major change in the UK stock market - and have been active players in many of the deals and mergers that have re-shaped the sector internationally. It is a fascinating story of a crucial phase in the investment landscape. -- John Ridding, CEO of the Financial Times Group and former editor of the Financial Times, Asia FTSE is a story which should inform and fascinate anyone interested in capital markets. -- Sir Donald Brydon CBE, chairman of the Sage Group and former chairman of the London Stock Exchange Group An inspiring success story; how a clear vision, relentless commitment and two great British brands combined to create a global leader. -- Rona Fairhead, Baroness Fairhead CBE, former chief executive of the Financial Times Group and former Minister of State at the Department for International Trade Richly detailed, and written with an attractively light touch, bringing out personalities as well as indices, this is an important contribution to our understanding of how the modern City has developed. -- David Kynaston, social historian and author of City of London: The History and Austerity Britain 1945–1951 Book Description FTSE: THE INSIDE STORY is an account of how a small start-up created by the Financial Times and the London Stock Exchange became a world leader and one of the UK's most trusted and famous brands. This is an exhilarating modern business history of our times. About the Author MARK MAKEPEACE offers a unique perspective on the financial services industry. During a 35-year career he was founding Chief Executive of FTSE International and turned a small UK start-up into one of the largest and most successful global index pro
