Strong hold meets matte finish: Fudge Matte Hed Extra is a professional-grade styling clay designed for men who want texture, control and a natural matte look that lasts all day. Who It's For / What It Solves This product is ideal for men seeking a reliable styling solution that doesn't leave hair looking shiny or greasy. If you struggle to keep styles in place without compromise on appearance, or prefer a textured, lived-in finish over a glossy look, Fudge Matte Hed Extra delivers both hold and aesthetics. Key Benefits Extra-strong hold keeps styles locked in place throughout the day without flaking Matte finish creates a natural, understated appearance rather than a slicked-down look Smooth application glides through dry hair for easy styling and re-styling Subtle fragrance leaves hair groomed and freshly scented Who It's Best For Men with short to medium-length hair who prefer a matte texture and need reliable all-day hold. Works well on most hair types, particularly suited to those with straight or wavy hair seeking added definition and texture without shine. How to Use (Quick Guide) Work a small amount through dry hair using your fingertips, starting from the roots. Build the product gradually for your desired level of hold and texture. For restyling throughout the day, dampen hair slightly before reapplying. A little goes a long way with this concentrated formula. Why Buy from Charlie's Hair & Beauty Family-run since 1986 Authentic stock Fast UK delivery