The instax Square SQ40 brings the timeless appeal of square-format instant photography into a sleek, all-black design. With automatic exposure control and a built-in selfie mirror, it delivers sharp, well-balanced prints for everyday shooting — whether capturing portraits, street moments, or creative compositions. Hong Kong Authorised goods Register online for 15 months warranty Key Highlights Uses Fujifilm instax Square Instant Film — square format prints (86 × 72 mm image area) Automatic Exposure Control — adapts to ambient lighting for consistent results Built-in selfie mirror for easy self-portrait framing Automatic flash — detects scene brightness and fires when needed Fixed focus lens — optimised for 0.3 m to ∞ Shutter speed 1.8s to 1/400s (automatic switching) Stylish matte black design — subtle and versatile for all occasions Runs on 2 CR2 batteries