Description: A gentle yet highly effective volumizing shampoo, designed to cleanse your hair thoroughly while delicately enhancing its natural volume. This unique formula is crafted to transform fine and flat hair, making it appear, feel, and behave just like naturally full, thick hair. Full Shampoo and Conditioner repairs, protects, and provides lightweight conditioning while leaving hair with 2x the volume in one wash*.pH level between 4.0 and 4.5. Hair Goals: Volumizing, Fuller Hair Who it's for: Best for fine, flat or thin hair looking for volume. Benefits: Gently cleanses and removes residue for thicker, fuller-looking hair Keeps hair cleaner, longer Ideal for fine, flat hair Claims: Color Safe, Vegan, PETA certified cruelty-free, No phthalates, sulfates, parabens, silicones, or formaldehyde.