The Future Demand Pocket Advisor is an on-demand strategic tool built around the same evidence and framework set out in the book. Ask it real marketing questions, from budget allocation to media mix, creative direction to measurement, and get structured, commercially grounded guidance you can act on immediately.Web-based tool: Runs in your browser on any device, mobile or desktop. Nothing to download. Whether you're preparing a board presentation, reviewing a campaign plan, or rethinking your brand strategy, the Strategy Advisor helps you apply long-term growth thinking in real time. Use it to pressure-test campaign strategy, allocate budget between brand and activation, reframe short-term performance discussions, build evidence-backed arguments for the boardroom, and export answers straight into white papers and slide decks. It's like having James Hurman in your pocket: a strategic companion built on proven effectiveness research, there whenever a real decision lands on your desk. Purchase includes 50 credits to start. One credit covers one action, whether that's asking a question, pushing a thread further, generating a white paper, or building a slide deck. You can top up in-app whenever you need more, and your access is for life with no time limit. You're in immediately after purchase, using the login provided.
