Share and inside look at influencer marketing with your students. This WebBook takes a look at both sides of influencer marketing: becoming an influencer and hiring an influencer. In addition, this resource includes a look at the most common tools of influencers: Facebook and Instagram Stories, Facebook Groups, and TicToc. The WebBook includes content, embedded videos, assignments, additional resources, and lifetime access for you and an unlimited number of students. The table of contents is shown below: What is Influencer Marketing Bring Something Unique Pick a Platform Have an Influencer Road Map Bring Value to the Table Be Transparent Engagement Builds Influence Collaboration is Key Tips for Success Guide to Influencer Marketing Understanding Paid Posts Attracting Sponsors The Different Types of Sponsorships Takeovers Measuring ROI Finding Influencers Where to Find Influencers Influencer Platforms Pitching Influencer tips Best Practice Tips Building Relationships with Influencers Creative Collaborating with Influencers Stories Meets Goals and Benefit With Stories Brand Building Revenue Generating Engagement Building FAQ-Instagram FAQ-Facebook Useful Apps-Text Useful Apps-Sizing and Alignment Facebook Groups Planning a Facebook Group Content for your Group Creating a New Facebook Group[ Meaningful Engagement Study Your Insights Growing Your Facebook Group Selling on Your Facebook Group TicToc Getting Started Creating Content for TicToc TicToc Hashtags Marketing Strategies TicToc Ads TicToc Use Cases TicToc Best Practices Conclusion
