PHAVOS™ -Golden Echo- Black and Velvet Hoodie

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The PieceOversized fit in black heavyweight cotton fleece. The PHAVOS™ mark appears on the chest in yellow velvet, with a matching yellow velvet emblem on the sleeve — a tactile ec ho of the colour that dominates the artwork on the back. The ArtworkThe back print is based on Chinese Oriole on Plum Blossom Branch (1900–1910) by Japanese artist Ohara Koson (1877–1945). Published in Tokyo by Akiyama Buemon, the colour woodcut shows a vivid yellow oriole bending downward along a dark plum branch broken by small white blossoms. The StoryPlum blossom has a long seasonal history in Japanese art. Because it flowers as winter gives way to spring, it became closely associated with renewal, resilience and the arrival of the new season. Koson reduces that larger tradition to a single observed moment: one bird, one branch and a restrained field of grey, black and white. The ArtistOhara Koson was a Japanese painter and print designer best known for kachō-e — bird-and-flower imagery. His prints combine close observation of animals with economical composition, limited colour and large areas of negative space. The PHAVOS™ InterpretationThe intervention begins with colour. Koson makes the yellow bird the visual centre of the print; PHAVOS™ carries that yellow beyond the artwork into velvet marks on the chest and sleeve. The colour leaves the image and repeats across the garment — the idea behind the name Golden Echo. Discover the artwork → Show more