Are you annoyed to go gray early or do you simply not like it? Many men find it annoying to actually dye their hair because it stands out. Goldwell has the perfect solution for these men: Men Reshade! This semi-permanent hair color is specifically designed for men with gray hair. This rinse effectively camouflages gray hair without showing that the hair has been dyed. Features of Goldwell Men Reshade Developer Concentrate (+ Applicator for 250 ml): Contents: 250ml Fresher, younger appearance Only 5 minutes application time Soft color No visible growth The hair appears fuller Constant cool color effect Hybrid Foam Technology Tone Guard Technology You should mix the Men Reshade hair color with the Goldwell Men Reshade Developer Concentrate. This Developer Concentrate comes with a free applicator to easily apply the hair color to the hair!