Strong hold with a matte edge. The Goldwell StyleSign TEXTURE Roughman Texturizing Paste delivers instant control and long-lasting hold for up to 72 hours. Perfect for creating rugged, matte styles, this paste ensures your look stays defined without shine. Designed for medium to coarse hair, it provides reliable styling power with a natural finish.Key benefits: Provides strong, long-lasting hold for up to 72 hours Delivers a matte, natural finish Instantly controls and defines your style Non-sticky formula for easy application Ideal for medium to coarse hair How to use: Step 1: Work a small amount into towel-dried or dry hair Step 2: Shape and style as desired Step 3: Reapply as needed for added texture and hold FAQsDoes it leave hair shiny?No – Roughman Paste provides a natural matte finish.Can it be used on fine hair?It works best on medium to coarse textures but can be used sparingly on fine hair for extra hold.Is it easy to wash out?Yes – the formula rinses out easily with shampoo.