About the Product Goldwell Stylesign Texture Roughman is a high-performance matte cream paste designed for creating bold, textured looks with absolute control. This professional-grade styler provides a superior hold that lasts all day, making it the industry standard for short, edgy styles that require maximum definition without any unwanted shine. Features and Benefits Instant High Hold: Delivers immediate, firm control to secure even the most demanding styles in place. Ultimate Matte Finish: Provides a clean, non-reflective finish that is perfect for modern, natural-looking texture. Total Control: Ideal for taming stubborn hair or creating sharp, structured definition in short to medium lengths. Multi-Environmental Support: Formulated to resist high humidity, ensuring your style remains intact throughout the day. Color Protection: Includes built-in protection to prevent hair colour from fading due to environmental stressors. How to Use Emulsify a small amount between your palms until the product is warm and clear. Work through slightly damp or dry hair to create your base shape. Use your fingers to mold, twist, or spike individual sections for added definition. For extra texture on fine hair, apply sparingly to dry hair to avoid weighing it down.