Goldwell StyleSign Texture Roughman Texturizing Paste – 100ml Take control of your style with Goldwell StyleSign Texture Roughman, a high-performance matte cream paste that delivers instant hold, total control, and a cool, textured finish. Whether you're sculpting sleek looks or disheveled styles, this salon-grade paste gives you the power to create bold, long-lasting hair with a natural matte effect. Key Features Maximum Hold: 5/5 – Ultra-strong control for up to 72 hours Matte Finish – Light matte effect for modern, edgy styles FlexPROtec Complex – Protects against heat, UV rays, and color fade Humidity Resistant – Keeps styles intact even in challenging climates Non-Greasy Texture – Easy to apply and restyle throughout the day Fragrance – Fresh and green with spearmint and leafy notes Suitable Hair Types Ideal for: Normal to coarse hair Short to medium lengths Straight or wavy textures Hair needing strong hold and matte definition How to Use Work a small amount into towel-dried or dry hair. Sculpt and style using fingers or tools. For maximum matte effect, apply to dry hair. Stylist Tip: Perfect for men’s grooming and edgy short styles. Benefits Provides instant hold and long-lasting control Adds texture and definition without shine Protects hair from heat styling and UV damage Allows for easy restyling throughout the day Leaves hair natural-looking and touchable Ingredients Water (Aqua/Eau) Petrolatum, Ozokerite, Calcium Sulfate Trilaureth-4 Phosphate, Propanediol Hydrated Silica, PEG-40 Hydrogenated Castor Oil VP/VA Copolymer, Glyceryl Stearate, PEG-100 Stearate Himanthalia Elongata Extract (Marine Bamboo) Fragrance (Parfum), BHT, Benzoic Acid Free from: Parabens, Silicones, Mineral Oils Vegan & cruelty-free formula Availability at Kess Hair & Beauty Online Store The Goldwell StyleSign Texture Roughman Texturizing Paste (100ml) is available now at Kess Hair & Beauty Online Store, your trusted online destination for professional haircare. Enjoy fast shipping, secure checkout, and expert-selected products that bring salon-quality styling to your fingertips. Currently out of stock? Subscribe for restock alerts and never miss out. Top 10 FAQs Is this paste suitable for color-treated hair? Yes, it includes UV filters to protect against color fade. Can I use it on dry hair? Absolutely! It works best on dry hair for maximum matte effect. Does it leave hair greasy or sticky? No, it has a non-greasy texture and leaves no residue. Is it safe for daily use? Yes, it’s gentle and easy to wash out. Will it weigh down fine hair? It’s best suited for normal to coarse hair; fine hair may need lighter styling products. Does it protect against heat styling? Yes, the FlexPROtec Complex offers heat protection. Is the scent strong? No, it has a fresh green fragrance that fades subtly. Can men use this product? Definitely! It’s especially popular for short, sculpted styles. How long does the 100ml jar last? Typically 4–6 weeks with regular use, depending on hair length and frequency. Can I layer it with other styling products? Yes, it pairs well with sprays, gels, and finishing serums.