Google Ads & Merchant Centre Audit
.tes-audit { --navy:#0C1A47; --teal:#008F99; --aqua:#F3F7FB; --ink:#18264D; --muted:#5C6884; --coral:#E41717; --line:#DDE4F0; font-family:Arial,Helvetica,sans-serif; color:var(--in k); background:#fff; line-height:1.55; overflow:hidden; } .tes-audit * { box-sizing:border-box; } .tes-audit a { text-decoration:none; } .tes-audit .wrap { width:min(1160px,calc(100% - 40px)); margin:auto; } .tes-audit .hero { position:relative; padding:88px 0 82px; color:#fff; background:linear-gradient(125deg,#0C1A47 0%,#172C67 59%,#2C4787 100%); } .tes-audit .hero:after { content:""; position:absolute; right:-150px; top:-170px; width:460px; height:460px; border:66px solid rgba(255,255,255,.07); border-radius:50%; } .tes-audit .hero-grid { position:relative; z-index:1; display:grid; grid-template-columns:1.12fr .88fr; gap:55px; align-items:center; } .tes-audit .eyebrow { display:inline-block; margin:0 0 15px; color:var(--teal); font-size:12px; font-weight:700; letter-spacing:1.6px; text-transform:uppercase; } .tes-audit .hero .eyebrow { color:#A8E8EB; } .tes-audit h1,.tes-audit h2,.tes-audit h3 { color:var(--navy); } .tes-audit h1 { margin:0; color:#fff; font-size:clamp(40px,5.2vw,66px); line-height:1.03; letter-spacing:-2.1px; } .tes-audit .hero-copy { max-width:680px; margin:21px 0 28px; color:#E0E9FF; font-size:19px; } .tes-audit .button { display:inline-flex; justify-content:center; align-items:center; gap:9px; min-height:50px; padding:13px 21px; border-radius:4px; font-weight:700; transition:.2s ease; } .tes-audit .button:hover { transform:translateY(-2px); } .tes-audit .primary { color:#fff; background:var(--teal); } .tes-audit .primary:hover { background:#007982; } .tes-audit .text-link { margin-left:18px; color:#fff; font-weight:700; } .tes-audit .hero-points { display:flex; flex-wrap:wrap; gap:11px 23px; margin-top:31px; color:#D5E0FA; font-size:14px; } .tes-audit .hero-points strong { color:#fff; } .tes-audit .audit-badge { padding:32px; background:#fff; border-radius:8px; box-shadow:0 20px 38px rgba(0,28,35,.2); } .tes-audit .audit-badge span { display:block; color:var(--teal); font-size:12px; font-weight:700; letter-spacing:1.5px; text-transform:uppercase; } .tes-audit .audit-badge strong { display:block; margin:9px 0 4px; color:var(--navy); font-size:44px; letter-spacing:-1.8px; line-height:1; } .tes-audit .audit-badge p { margin:0; color:var(--muted); font-size:16px; } .tes-audit .audit-badge hr { margin:23px 0; border:0; border-top:1px solid var(--line); } .tes-audit .audit-badge .mini { font-size:14px; } .tes-audit .intro { padding:74px 0 68px; text-align:center; } .tes-audit h2 { margin:0; font-size:clamp(31px,3.7vw,48px); line-height:1.12; letter-spacing:-1.2px; } .tes-audit .intro p,.tes-audit .section-copy { max-width:790px; margin:18px auto 0; color:var(--muted); font-size:18px; } .tes-audit .sample { padding:74px 0; background:#F8FAFE; } .tes-audit .sample-grid { display:grid; grid-template-columns:.86fr 1.14fr; gap:58px; align-items:center; } .tes-audit .report-preview { position:relative; padding:12px; background:#E7ECF6; border-radius:8px; box-shadow:0 18px 34px rgba(12,26,71,.14); } .tes-audit .report-sheet { min-height:405px; padding:31px; overflow:hidden; color:var(--navy); background:#fff; border-radius:3px; } .tes-audit .report-brand { display:flex; justify-content:space-between; align-items:center; padding-bottom:16px; border-bottom:2px solid var(--navy); font-size:10px; font-weight:700; letter-spacing:.65px; text-transform:uppercase; } .tes-audit .report-brand span { color:var(--teal); } .tes-audit .report-sheet h3 { margin:27px 0 7px; font-size:27px; line-height:1.04; letter-spacing:-.9px; } .tes-audit .report-sheet p { margin:0; color:var(--muted); font-size:13px; } .tes-audit .report-stat-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:7px; margin:25px 0 19px; } .tes-audit .report-stat { padding:11px 7px; background:var(--aqua); border-left:3px solid var(--teal); } .tes-audit .report-stat b { display:block; color:var(--navy); font-size:17px; line-height:1; } .tes-audit .report-stat small { display:block; margin-top:5px; color:var(--muted); font-size:9px; line-height:1.15; } .tes-audit .report-finding { display:flex; gap:10px; align-items:flex-start; padding:10px 0; border-top:1px solid var(--line); } .tes-audit .report-finding em { flex:0 0 auto; padding:3px 5px; color:#B63333; background:#FFF0F0; font-size:8px; font-style:normal; font-weight:700; letter-spacing:.4px; } .tes-audit .report-finding:nth-of-type(2) em { color:#956A00; background:#FFF6DD; } .tes-audit .report-finding strong { display:block; margin-bottom:2px; font-size:12px; } .tes-audit .report-finding span { display:block; color:var(--muted); font-size:11px; line-height:1.3; } .tes-audit .sample-copy > p { margin:16px 0 26px; color:var(--muted); font-size:17px; } .tes-audit .sample-list { display:grid; gap:12px; margin:0 0 27px; } .tes-audit .sample-list div { display:flex; gap:13px; align-items:flex-start; color:var(--ink); font-size:15px; } .tes-audit .sample-list b { display:inline-flex; flex:0 0 25px; height:25px; align-items:center; justify-content:center; color:#fff; background:var(--navy); border-radius:50%; font-size:11px; } .tes-audit .sample-note { margin:17px 0 0; color:var(--muted); font-size:12px; } .tes-audit .deliverables { padding:76px 0; background:var(--aqua); } .tes-audit .two-col { display:grid; grid-template-columns:.8fr 1.2fr; align-items:start; gap:70px; } .tes-audit .sticky-copy { position:sticky; top:20px; } .tes-audit .sticky-copy p { color:#4B5875; font-size:17px; } .tes-audit .checklist { display:grid; grid-template-columns:1fr 1fr; gap:14px; } .tes-audit .check { min-height:150px; padding:24px; background:#fff; border:1px solid rgba(12,26,71,.11); border-radius:7px; box-shadow:0 4px 15px rgba(12,26,71,.05); } .tes-audit .check i { display:flex; width:29px; height:29px; align-items:center; justify-content:center; margin-bottom:16px; color:#fff; background:var(--teal); border-radius:50%; font-style:normal; font-weight:700; } .tes-audit .check h3 { margin:0 0 7px; font-size:18px; line-height:1.18; } .tes-audit .check p { margin:0; color:var(--muted); font-size:14px; } .tes-audit .benefits { padding:77px 0; } .tes-audit .benefit-grid { display:grid; grid-template-columns:repeat(4,1fr); gap:17px; margin-top:31px; } .tes-audit .benefit { min-height:270px; padding:29px 24px; border:1px solid var(--line); border-radius:7px; } .tes-audit .benefit b { display:block; margin-bottom:19px; color:var(--teal); font-size:12px; letter-spacing:1.5px; } .tes-audit .benefit h3 { margin:0 0 12px; font-size:21px; line-height:1.14; } .tes-audit .benefit p { margin:0; color:var(--muted); font-size:15px; } .tes-audit .roadmap { padding:76px 0; color:#fff; background:var(--navy); } .tes-audit .roadmap h2 { color:#fff; } .tes-audit .roadmap .section-copy { margin-left:0; color:#D8E4FF; } .tes-audit .roadmap .eyebrow { color:#9BE1E5; } .tes-audit .roadmap-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:17px; margin-top:32px; } .tes-audit .roadmap-card { min-height:210px; padding:28px; background:#172C67; border-radius:7px; } .tes-audit .roadmap-card:nth-child(2) { background:#203878; } .tes-audit .roadmap-card:nth-child(3) { background:#294582; } .tes-audit .roadmap-card span { color:#A8E8EB; font-size:12px; font-weight:700; letter-spacing:1.45px; } .tes-audit .roadmap-card h3 { margin:16px 0 9px; color:#fff; font-size:23px; line-height:1.12; } .tes-audit .roadmap-card p { margin:0; color:#DCE7FF; font-size:15px; } .tes-audit .who { padding:77px 0; background:#F8FAFE; } .tes-audit .who-grid { display:grid; grid-template-columns:1fr 1fr; gap:52px; align-items:center; } .tes-audit .who-copy p { color:var(--muted); font-size:17px; } .tes-audit .who-list { display:grid; gap:11px; } .tes-audit .who-list div { padding:17px 19px; color:var(--ink); background:#fff; border:1px solid var(--line); border-radius:5px; font-weight:700; } .tes-audit .who-list div:before { content:"✓"; display:inline-block; width:25px; color:var(--teal); } .tes-audit .cta { padding:82px 0; color:#fff; text-align:center; background:linear-gradient(125deg,#0C1A47,#172C67); } .tes-audit .cta h2 { color:#fff; } .tes-audit .cta p { max-width:680px; margin:17px auto 27px; color:#D9E5FF; font-size:18px; } .tes-audit .cta .eyebrow { color:#9BE1E5; } @media(max-width:900px) { .tes-audit .hero-grid,.tes-audit .sample-grid,.tes-audit .two-col,.tes-audit .who-grid { grid-template-columns:1fr; gap:36px; } .tes-audit .sticky-copy { position:static; } .tes-audit .benefit-grid { grid-template-columns:repeat(2,1fr); } .tes-audit .report-preview { max-width:480px; } } @media(max-width:580px) { .tes-audit .hero { padding:65px 0 59px; } .tes-audit .hero-copy { font-size:17px; } .tes-audit .audit-badge { padding:26px; } .tes-audit .text-link { display:block; margin:15px 0 0; } .tes-audit .intro,.tes-audit .sample,.tes-audit .deliverables,.tes-audit .benefits,.tes-audit .roadmap,.tes-audit .who,.tes-audit .cta { padding:57px 0; } .tes-audit .checklist,.tes-audit .benefit-grid,.tes-audit .roadmap-grid { grid-template-columns:1fr; } .tes-audit .check,.tes-audit .benefit { min-height:0; } .tes-audit .report-sheet { min-height:0; padding:24px 20px; } .tes-audit .report-sheet h3 { margin-top:22px; font-size:24px; } } Google Ads & Merchant Centre AuditFind the growth hiding in your Google Ads account. A clear, revenue-focused review for service businesses and ecommerce brands that want stronger leads, more profitable sales and confidence in every advertising dollar. Request your free audit →See what we review ↓ Free initial audit48-hour turnaroundClear commercial recommendations Your audit ready in48 hoursA structured Google Ads and Merchant Centre review, delivered with practical priorities for growth. To get startedSimply provide access to your Google Ads account. We’ll take care of the analysis from there. Performance, profitability & growth insightStop guessing where your ad budget is going. If campaigns aren’t delivering consistent leads, profitable sales or a clear return, this audit gives you the visibility and direction to improve performance with confidence. Tyack Ecommerce Solutions Google Ads Audit Client NameAudit Summary Account performance, priority findings and growth recommendations. $184KIllustrative ad-attributed revenue 4.2xIllustrative return on ad spend 12Prioritised actions HIGH Search-term waste identifiedNegative keyword exclusions required to protect budget. MEDIUM Product feed opportunitiesTitles and attributes limiting Shopping visibility. HIGH Conversion tracking gapsImprove confidence in revenue attribution and decisions. See the format you receiveA detailed audit—not a one-page scorecard. Before you book, view a real example of the client-facing report. It shows the same practical structure you receive: the account snapshot, priority findings, detailed recommendations and a clear action plan. 01Executive account summaryKey performance signals, commercial risks and immediate opportunities. 02Priority finding registerHigh, medium and low recommendations with observed issue, action and expected outcome. 03Detailed search and Shopping reviewNegative keyword opportunities, product-feed improvements and campaign-specific fixes. 0430-day action roadmapA practical sequence for addressing waste, improving conversion performance and preparing to scale. View the example audit summary ↗Sample report only. Client name and illustrative figures are used to demonstrate report format and depth. What the audit deliversA proper commercial review—not a generic checklist. We look at the parts of your account that directly influence cost, conversion quality and revenue. You receive a clear report with practical recommendations prioritised by business impact. ✓Campaign structure & budgets Review campaign setup, keyword strategy and budget allocation. ✓Wasted spend & inefficiency Identify irrelevant search activity, low-value clicks and cost leakage. ✓Tracking & attribution Check whether conversions and revenue are being measured accurately. ✓Ads, relevance & Quality Score Find opportunities to improve ad relevance, messaging and efficiency. ✓Landing page conversion Assess the post-click experience and the barriers stopping customers from acting. ✓New growth opportunities Explore untapped segments, keywords and audiences worth pursuing. Business benefitsTurn ad spend into better business outcomes. 01 / EFFICIENCYReduce wasted spend See where budget is being lost and redirect it toward activity that produces measurable outcomes. 02 / PROFITABILITYIncrease leads, revenue & ROAS Uncover optimisation opportunities that improve conversion volume, cost per lead, return on ad spend and profitability. 03 / TARGETINGAttract better-quality traffic Strengthen search intent and audience alignment to reach customers ready to enquire or purchase. 04 / CLARITYTrust your data again Make decisions from reliable tracking and transparent reporting—not assumptions or surface-level metrics. Your strategic roadmapKnow what to do first—and what can wait. Your report separates the work by commercial priority, so you have a focused plan for improving today’s performance and building future scale. 01 / QUICK WINSImmediate fixes Actions to reduce waste, resolve obvious tracking issues and improve efficiency quickly. 02 / OPTIMISEMedium-term improvements Campaign, targeting, creative and landing page opportunities that lift conversion performance. 03 / GROWLong-term scale New segments, keyword themes and expansion ideas worth testing as your account matures. Who it’s forFor businesses ready to make Google Ads work harder. Whether you run an ecommerce store or a service-based business, this audit is designed to give you objective oversight and a sharper path forward. Businesses investing in Google Ads but unsure if results match the potential Ecommerce brands seeking more profitable ROAS and confident scale Service businesses wanting predictable, higher-quality lead flow Accounts that feel complex, under-optimised or difficult to interpret Organisations wanting independent, strategic direction Start with clarityGet a clear view of what your Google Ads account can do better. All we need is access to your Google Ads account. Your review will be back within 48 hours, with practical next steps to improve performance, revenue and return. Request your free Google Ads audit →
