A high-level Google Ads system built for businesses actively scaling their paid search presence. Google Ads Performance delivers advanced optimization, deeper testing, broader campaign coverage, and strategic growth support—ideal for brands investing meaningfully in paid acquisition and requiring a more powerful management approach. This tier is designed for companies operating with a recommended ad budget of $1,500–$6,000+ per month, providing enough volume for meaningful testing, full-funnel visibility, and strong conversion optimization. Unlike the Growth tier, there is no ad spend cap here—Performance is built specifically for businesses increasing budget and seeking predictable, ROI-driven scaling. What This Add-On Delivers 1. Advanced Multi-Campaign Management (Up to 6 Active Campaigns) We manage a structured mix of campaign types such as Search, Brand Protection, Competitor Targeting, Display, Retargeting, and Local campaigns. This gives your business broad coverage without overwhelming the strategy. 2. Expanded Keyword, Audience & Intent Targeting We implement advanced audience layering, deeper keyword expansion, match-type balancing, and robust negative keyword governance to improve both lead quality and cost efficiency. 3. Monthly Creative Refresh & Continuous Testing Your campaigns receive monthly ad copy updates, structured A/B testing, and variation experiments designed to improve click-through rates and conversion outcomes over time. 4. Full Conversion Tracking Setup We configure or refine GA4 events, call tracking, form tracking, and attribution settings—ensuring that every decision is backed by accurate, reliable performance data. 5. Retargeting & Mid-Funnel Structure We build retargeting campaigns to re-engage high-intent visitors and expand into mid-funnel audiences when beneficial. This helps recover lost leads and increases total conversions. 6. Weekly Optimization & Strategic Scaling We refine bids, adjust targeting, expand winning segments, pause low-performing keywords, and introduce scaling opportunities so your account grows efficiently and sustainably. 7. Monthly KPI Dashboard + Strategy Call A detailed performance dashboard paired with a strategy call to review results, refine direction, and plan next steps for continued growth. Who This Add-On Is For Google Ads Performance is ideal for: Companies increasing ad spend and needing deeper optimization Businesses requiring multi-campaign coverage (without unlimited sprawl) Owners focused on ROI, conversion quality, and cost-per-lead efficiency Fast-growing companies using paid search as a primary growth channel This tier offers the structure, depth, and strategic guidance needed for real scaling. Google Ads Spend Policy – Performance Minimum Google Ads Spend: $3,000/month The Performance Package includes full campaign management for ad budgets up to $7500 per month. For accounts exceeding $7500 in monthly ad spend, a 10% performance scaling fee applies to the amount above $10,000 due to advanced campaign expansion, increased optimization frequency, and multi-campaign scaling requirements. All ad spend is paid directly to Google.
