A simple, reliable Google Search campaign built to deliver steady inbound leads without the complexity of advanced paid ads management. Google Ads Lite is designed for businesses that want to appear in front of customers who are actively searching for their services. This lightweight, budget-friendly add-on focuses on the essentials: precise targeting, clean optimization, and consistent performance—providing predictable visibility every month. What This Add-On Delivers 1. High-Intent Google Search Campaign We build and manage one tightly optimized Search campaign focused on the keywords most likely to convert into real leads. This setup avoids unnecessary complexity and directs every dollar toward meaningful traffic. 2. Smart Keyword Targeting + Negative Keywords We identify the search terms your ideal customers use, and block irrelevant or low-quality searches. This keeps your budget fully invested in the highest-intent opportunities. 3. Optimized Ad Groups Your campaign is structured into 2–3 targeted ad groups that closely match user search behavior. This improves relevance, lowers cost per click, and strengthens performance. 4. Conversion-Focused Ad Copy We write three variations of ad copy designed to attract attention and maximize click-through rates. These are refined over time to continuously improve results. 5. Weekly Optimization & Adjustments Each week, we reduce wasted spend, adjust targeting, optimize bids, and refine performance signals to keep your campaign running efficiently. 6. Monthly Performance Report You receive a concise, easy-to-understand report outlining traffic, clicks, cost per click, top-performing keywords, and lead patterns—giving you full visibility into your ad performance. Who This Add-On Is For Google Ads Starter is ideal for: Local service businesses such as plumbers, HVAC companies, roofers, cleaners, real estate professionals, and contractors Companies seeking predictable inbound leads without committing to complex ad structures Businesses operating with starter ad budgets of $1500-$5000 per month Owners wanting a dependable, low-maintenance search advertising system If your goal is steady visibility when customers search for the services you offer—and you do not yet need multi-campaign scaling or retargeting—this is the best starting point. Why Clients Choose Google Ads Starter Affordable and simple to manage Easy to understand and monitor Produces steady, ready-to-buy traffic Avoids unnecessary setup complexity A safe, low-risk entry point into paid advertising Can be upgraded at any time to a more advanced Google Ads package Google Ads Spend Policy – Starter Minimum Google Ads Spend: $500/month The Starter Package includes full campaign management for ad budgets up to $1,500 per month. For accounts exceeding $1,500 in monthly ad spend, a 10% performance scaling fee applies to the amount above $1,500. All ad spend is paid directly to Google.
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