Google AnalyticsObjectives: This course teaches you an effective marketing solution that helps you track your website traffic and measure your return on investment using Google Analytics. Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology. Unit Contents: 1. Google Analytics BasicsIn this topic you will cover: 1. Google Analytics Basics1.1 Pre Sell1.2 Overview1.3 Navigation And Admin1.4 Creating a New Google Analytics Account1.5 Website Account Creation1.6 Connecting To WordPress Website1.7 Connecting To HTML Site1.8 Connect Custom Page and Site Builders1.9 Setting Up Annotations1.10 Setting Up Intelligence Events1.11 Set Up Custom Segments1.12 Export Data For Analysis1.13 Set Up Custom Reports1.14 Set Up Google Integrations1.15 Google Analytics Templates1.16 Real Time Reporting1.17 Setting Up Goals1.18 Third Party Integrations1.19 Audience Menu Overview1.20 Interests and Geography1.21 Conclusion 2. Google Analytics AdvancedIn this topic you will cover: 2. Google Analytics Advanced2.1 Overview2.2 Data Metrics 12.3 Data Metrics 22.4 Digital Product Website2.5 Squeeze Page Set Up 12.6 Squeeze Page Set Up 22.7 Split Test of Squeeze Page 12.8 Split Test of Squeeze Page 22.9 Sales Page Set Up 12.10 Sales Page Set Up 22.11 Spit Test of Sales Page 12.12 Spit Test of Sales Page 22.13 Upsell Page Set Up 12.14 Upsell Page Set Up 22.15 Success Page Set Up 12.16 Success Page Set Up 22.17 Basic Reports2.18 Advanced Reports2.19 Report Automation2.20 Conclusion
