Buying for a team?Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant. Develop practical knowledge and confidence in Google Analytics. Google Analytics Objectives: This course teaches you an effective marketing solution that helps you track your website traffic and measure your return on investment using Google Analytics. Why this course matters This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together. What you will gain Use the key features and workflows covered in Google Analytics with greater confidence. Apply the tools and techniques to practical business tasks. Recognise common mistakes and work more efficiently in day-to-day use. Who is this course for? This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth. Course at a glance Format: self-paced online learning. Professional development: CPD course. Google AnalyticsObjectives: This course teaches you an effective marketing solution that helps you track your website traffic and measure your return on investment using Google Analytics. Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology. Unit Contents: 1. Google Analytics BasicsIn this topic you will cover: 1. Google Analytics Basics1.1 Pre Sell1.2 Overview1.3 Navigation And Admin1.4 Creating a New Google Analytics Account1.5 Website Account Creation1.6 Connecting To WordPress Website1.7 Connecting To HTML Site1.8 Connect Custom Page and Site Builders1.9 Setting Up Annotations1.10 Setting Up Intelligence Events1.11 Set Up Custom Segments1.12 Export Data For Analysis1.13 Set Up Custom Reports1.14 Set Up Google Integrations1.15 Google Analytics Templates1.16 Real Time Reporting1.17 Setting Up Goals1.18 Third Party Integrations1.19 Audience Menu Overview1.20 Interests and Geography1.21 Conclusion 2. Google Analytics AdvancedIn this topic you will cover: 2. Google Analytics Advanced2.1 Overview2.2 Data Metrics 12.3 Data Metrics 22.4 Digital Product Website2.5 Squeeze Page Set Up 12.6 Squeeze Page Set Up 22.7 Split Test of Squeeze Page 12.8 Split Test of Squeeze Page 22.9 Sales Page Set Up 12.10 Sales Page Set Up 22.11 Spit Test of Sales Page 12.12 Spit Test of Sales Page 22.13 Upsell Page Set Up 12.14 Upsell Page Set Up 22.15 Success Page Set Up 12.16 Success Page Set Up 22.17 Basic Reports2.18 Advanced Reports2.19 Report Automation2.20 Conclusion Continue your learning Part of this learning pathway: Internet Marketing Learners also take: Google My Business | Google Smart Ads Course pathway: eBSI Digital Marketing Academy > Internet Marketing > Google Analytics Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.
