Google Smart AdsObjectives: This course will guide you on what Google Ads is and what you need to know to begin advertising on Google. Unit Contents: 1. Google Smart AdsIn this topic you will cover: 1. Google Smart Ads1.1 Introduction1.2 Getting Started with Google Ads1.3 What’s Hot and New in Google Ads1.4 Great Practices for a successful Google Ads Campaign1.5 Google Ads Pricing and Bidding strategies1.6 How To Schedule Ads In Google Ads1.7 Making Seasonal Adjustments In Google Ads1.8 How To Use Google AdWords Extensions1.9 How to Use Negative Keywords For Great Conversions1.10 How do Impressions On Google Ads Impact Your Costs1.11 Tips and Tricks To Improve AdWords CTRS1.12 Using Google’s Responsive Search Ads1.13 Best Practices for Google Ads PPC Landing Pages1.14 A Guide to AdWords Competitor Targeting 1.15 Common Google Ads Mistakes To Avoid