Made With Natural Flavours That Won’t Burn or Irritate If you’re looking for something spicy and sweet, then this toothpaste is for you! Made of all-natural ingredients, this Cinnamon Natural Toothpaste is GREAT for mouth sensitivities and won’t burn after brushing. Think cinnamon candy hearts, minus the sugar, artificial ingredients, and chemicals. No Fluoride Plus It’s Safe to Swallow With Canada’s largest flavour selection of natural toothpastes, our fluoride-free formula is made for the whole family, plus it’s safe to swallow. Xylitol, which occurs naturally in fruits and vegetables, helps reduce the bacteria that causes bad breath. Get fresh breath and clean teeth naturally! #1 Canadian natural toothpaste brand Benefits: Whitens teeth and freshens breath naturally Mineral whiteners (natural silica and calcium carbonate) Xylitol helps reduce bacteria that causes bad breath Natural breath fresheners (cinnamon bark oil) Made with real flavours and ingredients Safe to swallow: 100% natural Creamy with a smooth texture Ideal for those with mouth sensitivities What it doesn’t include: Fluoride Sodium lauryl sulfate (SLS), which are harsh foaming agents PEG Polyethylene glycol (derived from petrol), a synthetic texturizer Artificial colours, flavours, preservatives, and sparkles! Hydrogen peroxide, a chemical whitening agent Microplastics Ingredients: Calcium Carbonate, Aqua/Water, Sorbitol, Glycerin, Hydrated Silica, Cinnamomum Zeylanicum (Cinnamon), Bark Oil, Aroma (Natural Cinnamon), Xylitol, Citrus Grandis (Grapefruit) Seed Extract, Xanthan Gum, Coco-Glucoside, * Cinnamal. *Naturally occurring in essential oils.