.rf-product-description { color: #2f2a22; font-family: Georgia, 'Times New Roman', serif; line-height: 1.65; } .rf-product-header { text-align: center; margin: 36px auto 26px; max-width: 760px; } .rf-product-header h2 { margin: 0; font-size: 30px; line-height: 1.15; font-weight: 700; letter-spacing: 0.04em; text-transform: uppercase; color: #4b5f2f; } .rf-product-divider { width: 58px; height: 1px; background: #4b5f2f; margin: 14px auto 16px; } .rf-product-lead { margin: 0 auto; max-width: 680px; font-size: 18px; line-height: 1.6; font-weight: 700; color: #2f2a22; text-align: center; } .rf-product-section { margin: 0 0 30px; } .rf-product-description p { margin: 0 0 16px; font-size: 17px; color: #2f2a22; } .rf-product-subheader { margin: 30px 0 12px; font-size: 23px; line-height: 1.25; font-weight: 700; color: #4b5f2f; } .rf-product-card { background: #fffaf1; border: 1px solid #e6dccb; border-radius: 16px; padding: 22px; margin: 18px 0 28px; } .rf-product-list { margin: 0; padding-left: 20px; } .rf-product-list li { margin-bottom: 8px; font-size: 16px; line-height: 1.55; color: #2f2a22; } .rf-product-note { background: #ffffff; border-left: 4px solid #6b7a40; border-radius: 12px; padding: 18px 20px; margin: 22px 0 0; } .rf-product-note p { margin: 0; font-size: 16px; line-height: 1.65; } @media screen and (max-width: 640px) { .rf-product-header h2 { font-size: 24px; } .rf-product-lead, .rf-product-description p { font-size: 16px; } .rf-product-subheader { font-size: 21px; } .rf-product-card { padding: 20px 18px; } } A Clean, Rich Red Meat for Everyday Meals A clean, rich, Texas-raised red meat that cooks much like ground beef, but with a leaner texture and a story rooted in pasture, stewardship, and thoughtful ranching. This 1 lb package of ground bison comes from Bison Cove Ranch in Lometa, Texas, where their herd is raised on grass and managed on pasture with care for the animal and the land. Ground bison is one of the easiest ways to try bison for the first time. It fits naturally into familiar family meals like burgers, tacos, chili, meatballs, pasta sauce, breakfast hash, stuffed peppers, and simple skillet dinners. We partnered with Bison Cove Ranch because we wanted another trusted red meat option for ROCK families — not just more inventory, but a ranch partnership that felt aligned with our standards for sourcing, stewardship, and trust. Quick Details Product: Ground bison, approximately 1 lb package Source: Bison Cove Ranch Location: Lometa, Texas Raised: Grass-fed bison managed on pasture Flavor: Clean, rich red meat flavor similar to beef Texture: Naturally leaner than beef, so it cooks a little faster Best for: Burgers, tacos, chili, meatballs, pasta sauce, breakfast hash, and skillet meals Storage: Arrives frozen; keep frozen until ready to thaw and cook Flavor & Cooking Notes Ground bison has a familiar red meat flavor that many families compare to beef, but it tends to have a cleaner, slightly richer finish. When raised and handled well, bison should not taste overly strong or gamey. The main difference is that bison is naturally leaner than beef. It cooks a little faster and can dry out if overcooked, so gentle heat and a little extra moisture can make a big difference. Cook gently: Use medium heat instead of high heat when possible. Avoid overcooking: Lean bison can become dry if cooked too long. Add moisture when needed: A splash of broth works well in taco meat, chili, or pasta sauce. Add good fat if desired: Butter, tallow, bacon fat, or egg yolk can help keep it rich and tender. Season simply: Salt, pepper, garlic, onion, herbs, and warm spices all pair well with bison. Simple Ways to Use Ground Bison Use ground bison anywhere you would normally use ground beef, especially in meals where a clean red meat flavor can stand out. Bison burgers: Shape gently, cook over medium heat, and avoid pressing the patties while cooking. Chili: Simmer with broth, tomatoes, peppers, beans, and warming spices. Taco bowls: Cook with seasoning and a splash of broth, then serve with rice, avocado, salsa, and eggs. Meatballs: Mix with egg, sourdough crumbs, herbs, and a little added fat if desired. Pasta sauce: Brown gently and simmer into tomato sauce for an easy family dinner. Breakfast hash: Cook with potatoes, onions, peppers, and pasture-raised eggs. Our Partnership with Bison Cove Ranch As our community continues looking for well-raised, grass-fed and grass-finished red meat, we have been careful not to add just any new source. Bison Cove Ranch felt like the right fit — a Texas ranch raising bison with care for the animal, the land, and the families who will bring it to their table.
