75 Loads Crafted over two years, this breakthrough formula uses glycolipids, enzymes, and bio-based surfactants to lift stains and odours—then actually disperse them, so they don’t redeposit like they do with conventional detergents. Next-Level Stain Lifting Most laundry products are very 'soapy,' penetrating stains to try to absorb them. GOE does the opposite. Instead of penetrating the stain and the fabric, we use a proprietary technology with a one-two punch: First, it acts like a magnet to LIFT the stain off,Then, it keeps the dirt particles suspended in the water, preventing them from redepositing onto fabrics. This method keeps your brights brighter, and your whites whiter over time. Next-Gen BiosurfactantsGOE are the first-to-market with such a high concentration of glycolipids, which deliver deep, fabric-safe cleaning with a lower carbon footprint than glucosides, which traditional laundry products use. Exceptional Cleaning PerformanceEnzymes play a powerful role in laundry detergent - they act as biological stain removers, breaking down specific types of stains at a molecular level.A negative of enzymes is that they can degrade natural fibers over time. We use a corrected blend of enzymes, that provide excellent cleaning without compromising the long-term integrity of textile fibers. Safe for What You Love:Cold-water optimized.Safe for all fabrics—from delicates, to natural fibers, linens, gym gear, baby clothes and more.Low-foam & HE machine compatible. Laundry is available in Unscented and Green Hinoki. Green Hinoki is crisp, fresh and grounding.Top Notes - Crisp Pear, FigMiddle Notes - Jasmine, VioletBottom Notes - Hinoki, Leather, Musk*Green Hinoki is IFRA compliant, and we list all of our fragrance allergens on the label and on our website.We also have an Unscented version. How to use: Follow your garment care instructions.Our 'Smart Pump,' means no more messy pouring. Each pump dispenses 5ML of laundry detergent. This is a HIGHLY concentrated product, so resist the temptation to over-serve! Small / Medium Load: 1-2 Pumps Large / Heavily Soiled Load: 3-4 Pumps Hand Wash: A few drops / light pump. To Pre-Treat: Wet the stain with warm water and treat it with a few drops of concentrate. Let it sit for 20 minutes before washing. Repeat if necessary. Ingredients: Lauryl Glucoside, Sodium Methyl 2-Sulfolaurate (and) Disodium 2-Sulfolaurate, Sodium Cocoamphopropionate, Water/Aqua/Eau, Glycerin, Glycolipids, Sodium Gluconate , Sodium Citrate, Potassium Carbonate, Fragrance/Parfum*, Polyglycerol Esters, Modified Polysaccharide Polymer , Sodium Polyitaconate, Glycerol Caprate , Magnesium Chloride, Cellulase Enzyme , alpha-Cellulase Enzyme, Protease Enzyme, alpha-Amylase Enzyme, Mannanase Enzyme, Lipase Enzyme Green Hinoki Fragrance allergens: Benzyl Salicylate, Cedarwood Oil Virginian (Juniperus Virginia Oil), Orange Terpenes (Limonene), Iso E Super, Methyl Ionone Gamma, Patchouli Oil (Pogostemon Cablin Oil), Vertofix Coeur
