The Forward 120743 replacement part is the direct replacement for the Forward lift it came off of. Cross-referenced as ALS-7237-49, it is the genuine Forward part — same part number, same fit, and same working specification as the one already on your lift. Ordering the Forward replacement part from us gets you the OEM piece that matches the lift, not an aftermarket knock-off that is close but not the same. Specifications Part number: ALS-7237-49 Brand: Forward Type: Genuine OEM replacement part This is a manufacturer-spec replacement part for the lift it was designed for — same dimensions, same material, same fit as the part that came off. That matters more on a lift than on most equipment, because lift parts do not work in isolation: a part that is close-but-not-quite transfers its error into whatever it bolts to, rides on, or seals against. A knock-off that is a few thousandths off might install fine and then wear its neighbors for the next five years. When you order to the published spec, the part drops in and the rest of the lift never knows anything changed. Related parts for this lift The parts below are commonly ordered alongside this one — cables, sheaves, seals, and hardware wear on similar schedules, and most repairs go faster when the whole set is done in one visit. Crossrail Roller - Forward - 996723 Cam Roller - Forward - 991104 Post Anti-Sway Kit - Set of 2 - Forward - 120701BL 120701 4 Roller Jack Roller Assy (1) - Forward - 30400 Safety Release Assy (Jan 1991 to Oct 1999) - Forward - 070502BL 070502 70502 Safety Release Assy (Feb 02 up) - Forward - 1070915BL 1070915 Not sure this fits? Here's how to check Pull the number off your lift's model plate first — model and serial both. Manufacturers run mid-cycle revisions that keep the model name but change hardware, so two lifts with the same name on the column can take different parts. The serial is what removes the guesswork. Second check: compare the old part against this listing before you order. Length, mounting pattern, and thread sizes tell most of the story. If anything doesn't line up, or if the old part is too worn or broken to measure, call us with photos — we work on these lifts every week and can usually confirm fit from a picture and the lift's serial faster than you can dig through a parts diagram. Before you install the replacement, compare it side by side with the part you removed — length, bore, thread, and mounting pattern should match exactly, not approximately. If the old part is worn out of shape, measure against the mounting points on the lift instead. A mismatch caught on the bench costs you a phone call; a mismatch caught after installation costs you the job twice. Never modify a lift part to make it fit — no drilling out holes, no grinding down shoulders, no washers-as-spacers improvisation. A part that needs persuasion is the wrong part, and a modified part on a machine that holds vehicles over people is a liability with your name on it. Why buy your Forward replacement part from Auto Lift Services We install, inspect, and repair Forward lifts every week — the ALS-7237-49 is a part we handle in the shop, not a random SKU we drop-ship. The phone answers if you have a question mid-install — call 800-674-9302. We confirm the right part for your lift's serial and production year before you order. Every part ships as genuine Forward — no aftermarket substitution unless you specifically ask for an aftermarket equivalent. If you also need companion wear items — cables, sheaves, seals, hardware — for the same repair, use our parts lookup and we will build the whole kit for your lift so you order once and finish the job.
