When great flavour combines with tender flakiness, it's easy to see why haddock is a long-standing favourite amongst us Brits. Part of the cod family, but not just a cod substitute, haddock has greater delicacy of both taste and texture than its much-loved big brother, and is versatile enough to carry off a broad range of accompaniments, from creamy to spicy, herby to citrus. And, of course, there's no beating haddock deep fried in super-crisp batter and served with vinegar-splashed chips. Our tummies are rumbling just thinking of it. The Fish Society uses traditional fishing methods to source the finest quality fish, freezing it at peak freshness to ensure it tastes just as good at home as it would cooked fresh in the harbour. Their ‘fresher than fresh’ guarantee ensures that every meal is packed with flavour and quality. Traditionally caught in the North Atlantic and are frozen within hours of capture. Storage Instructions Our fish is going frozen. We’ve made this shift in a move to guarantee and maintain quality and selection all year round. Why Frozen? - Freshly Frozen to lock in taste and nutrients and to maintain quality - Cook or Refreeze so it's ready to eat when you are. Refreeze at home or eat within 3 days of defrosting - Seasonal Selections sourced at the best times for unmatched quality - Always Available so no more weather woes. Enjoy your favourite fish anytime How will my fish arrive? Fillets arrive skinless. Your fish is selected from our freezers on the day it is dispatched to ensure peak freshness. It's possible your fish may arrive partially frozen. Rest assured, it remains perfectly safe to eat within 3 days or to conveniently store in your freezer for later enjoyment.
