For almost 90 years, Hamilton has been known as the Movie Brand, owing to our close association with Hollywood. Hamilton watches first appeared on the silver screen in 1932 in the Marlene Dietrich movie ‘Shanghai Express’. In 1951, our watches had a starring role in the major Hollywood movie ‘The Frogmen’. Ten years later, the Ventura appeared on the wrist of megastar Elvis Presley in his musical comedy, ‘Blue Hawaii’. Our watches have since appeared in over 500 major feature films, including recent box office hits ‘Interstellar’ and ‘The Martian’ and are always chosen by production designers. The Hamilton Behind the Camera Awards began in 2006 and honor the heroes behind the scenes of major movies. Since 1974, Hamilton has been a part of the Swatch Group and, in 2003, we moved our HQ and production to the center of watchmaking country in Biel, Switzerland. Hamilton watches now have the prestigious Swiss made label, but Hamilton is still American at heart, just as it was when it was first established in Pennsylvania in 1892.
