Handbook for Hacks

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Handbook for Hacks is a collection of dead-simple methods for coming up with great advertising ideas.Written by creative directors Andrew Fatato and Dave Haller, it’s packed with p ractical frameworks, exercises, and insights from inside the creative industry. 25 illustrations by Maria Jesus Contreras 1 overview of how marketing works so you know what makes a good idea 4 foolproof methods for having advertising ideas, complete with sample campaigns 13 creative principles to guide your creative wanderings 39 pages of cheatsheets and thought-starters Written and art directed by Andrew Fatato and Dave HallerIllustrated by Maria Jesus ContrerasDesigned by Formal SettingsEdited by JM OlejarzCopyedited by Sarabeth FieldsPrinted in China through Asia Pacific Offset 1st edition158pHardcover6.5*4 inISBN: 979-8-218-00058-5 Show more