Hanz de Fuko is a grooming brand known for formulas that behave differently to anything else on the shelf - and Gravity Paste makes that point the moment you open the jar. It looks like a standard paste, but rub it between your palms and something shifts. The formula activates, gets tacky, and suddenly you're holding a product with genuine grip that's ready to lock a style in place. Hold: High (8/10) Finish: Medium Shine (5/10) Base: Water-based, water-soluble Best For: All hair types; structured styles, textured looks, and any style that needs to stay exactly where you put it Gravity Paste is built around what Hanz de Fuko calls Super-Grip technology - a high-performance polymer system that activates through the heat and friction of rubbing between your palms. Once activated, the formula becomes tacky and responsive, giving you a high hold that grabs hair instantly on application and keeps it in place through a full day. The medium shine finish sits comfortably between matte and glossy, making it versatile enough for both casual textured styles and more polished, structured looks. Fully water-soluble and washes out cleanly with shampoo. Who's It For Gravity Paste works across all hair types and suits anyone who wants high hold with a balanced, medium shine finish. It's particularly well suited to structured styles that need to stay in place - quiffs, textured crops, defined side parts - where the Super-Grip activation gives you an immediacy and precision that softer pastes don't match. For high hold with a matte finish, Claymation is the comparison point. For a slightly more relaxed hold with natural shine, Scheme Cream is the step down. Key Benefits VP/Methacrylamide/Vinyl Imidazole Copolymer is the Super-Grip polymer that activates through palm friction, becoming tacky and responsive to deliver instant, precise grip on application. PVP reinforces the hold film, adding durability and shape retention that keeps styles locked through humidity and movement without stiffness or crunch. Lanolin Wax and PEG-8 Beeswax add structure and body to the hold, contributing to the medium shine finish while keeping the formula pliable and reworkable throughout the day. Hydrogenated Castor Oil and PEG-40 Castor Oil condition the hair during styling, keeping strands soft and manageable under a high-hold formula. Glycerin draws moisture into the hair shaft, preventing dryness and brittleness that high-hold products can sometimes cause with repeated use. Mentha Viridis (Spearmint) Leaf Oil soothes the scalp during application, adding a clean, refreshing sensation while providing mild anti-itch and conditioning benefits. Fully water-soluble formula washes out cleanly with shampoo - no heavy residue, no build-up, no clarifying shampoo required. Reworkable throughout the day - reactivate with damp hands to reshape without needing to reapply. How To Use Apply to dry hair for maximum hold and definition, or damp hair for a more relaxed, textured result. Scoop a dime-sized amount into your palm and rub vigorously between both palms until the formula activates and becomes tacky - this step is essential and takes a few seconds. Once activated, apply using a scrunching or pushing motion through your hair, working from roots to ends before shaping into your chosen style. The tacky consistency grabs hair immediately, so work quickly and deliberately. Reworkable with damp hands throughout the day. Washes out with shampoo. Why MASC Recommends This Gravity Paste earns its place in the Hanz de Fuko lineup by doing something most pastes don't - it gives you an immediate, precise grip that makes styling faster and more controlled. The Super-Grip activation is a genuine differentiator, not just marketing language, and the medium shine finish makes it more versatile than a pure matte or pure gloss product. If you've been using a clay for the hold but wanted a bit more shine and a lighter feel, Gravity Paste is a strong alternative worth trying. The Trio makes sense once it becomes a regular - it's the kind of product that disappears faster than expected.
