Two formulas, two brushes. For the bathroom where nobody agrees on toothpaste. Why Peg Paste? Your enamel is 97% hydroxyapatite. Peg Paste is made from that same mineral. Most toothpaste cleans the surface and stops there. Hydroxyapatite goes further, filling the microscopic gaps worn enamel leaves behind, supporting sensitivity, whitening and remineralisation. Backed by clinical studies In human research, hydroxyapatite matched fluoride for caries prevention over an 18-month randomised trial in adults¹, remineralised enamel across multiple trials in a 2024 meta-analysis², and reduced dentine sensitivity in a 2023 meta-analysis³. We use micro-hydroxyapatite, not nano. Larger particles, stronger human evidence, closer to the form your enamel already takes. We formulate on efficacy, not cost. ✓ 0% Fluoride · Sulphates · Parabens · Synthetic sweeteners · Artificial colours✓ Under 15 ingredients, all with purpose✓ Verified by Dr Cate. Australian made and owned✓ Vegan, Halal certified, family owned✓ Most customers with sensitivity report improvement, none report it worsening*✓ Hydroxyapatite made in Portugal under an ISO 9001:2015 certified system Opposites, deliberately One of you wants to be woken up. The other wants something warmer. Most households solve this by buying one tube and one person quietly putting up with it. Two formulas, two brushes, no negotiating. Same micro-hydroxyapatite in both, so whichever you reach for, your enamel gets the same thing. What's the ritual Morning → Intense MintEvening → Sacred Clove Or one each, all day. Two minutes, twice daily, alongside flossing. At night, spit and don't rinse. Suitable for adults and kids. What's inside Intense Mint · TubeBold, sharp, cooling. For mornings you need to feel awake. Sacred Clove · TubeWarm and herbal, with clove oil and miswak. The formula people don't expect to love. Premium Toothbrush · 2
