HAPPY HOUR: $1,400 Sponsorship Fee + $42 Sustainability Fee WHY LIMIT HAPPY TO AN HOUR? Hosted daily, Happy Hours are for any brand wishing to host Tales of the Cocktail attendees at a New Orleans bar or restaurant. These events allow brands to create a feature menu and highlight local New Orleans talent. Discounted rates are available for Happy Hours hosted on Sunday and Friday, offering brands a high-impact, cost-effective opportunity to engage attendees during days with fewer concurrent sponsor activations. Sponsorship includes: 2-hour event listed on TOTC Official Schedule Opportunity to request products from Official Partners Policies + Fine Print Sponsorship Fee: Includes TOTCF sponsorship fee plus a suggested $500 minimum bar tab, paid directly to the bar/restaurant. Bar Operations: Sponsor is responsible for securing their bar/restaurant. The bar/restaurant must retain its own identity. All drinks must be served by the bar/restaurant’s staff. All drinks will be available for purchase during the event. Payment may be made by individual guests, covered by the sponsor, or a combination of both. Payment Terms: A 10% deposit is required to secure your sponsorship. The remaining balance will be invoiced by Tales of the Cocktail Foundation and is due by April 20, 2026. Full payment by credit card is required after May 18, 2026, and will include a 5% expedition fee. Event Details: Sponsors must provide the event location by June 19, 2026.