Headline Swipe File

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One of the most important things any copywriter needs to perfect is the headline. It’s the first thing people see, and with the above-the-fold section being a prime piece of real e state, it needs to hook readers before they bounce. I’ve spent the past 4 years writing headlines and refer back to some tried-and-trusted templates that I can rejig for my clients. And I put them all into this trusty resource for you! Show more