Hydroxyethyl Cellulose (HEC) our own brand of HEC powder. It is a thickening or gelling agent made from cellulose. The non-ionic water-soluble polymer readily dissolves in cold or hot water. Known as a hydrogel, HEC can be used in a variety of applications, including hair conditioner, liquid soaps, shave gels and foams, toothpaste (high salt), wipes (baby and adult), makeup/mascara, AP/Deodorant solids, and lubricant gels. Available in a range of weights, ideal for every application from making giant bubbles, to manufacturing beauty products, to large scale TV productions. Physical Analysis: Physical Form: PowderMoisture: 10% MaxMolecular Substitution: 2.5pH: 6.0 – 8.5Viscosity: 3400 – 5500 cps Material Safety Data Sheets for all products are available here.