The goal of this engagement is to run the following activities for Hello Adorn: Conduct a CRO audit in 2 identified optimisation areas* and start implementing quick wins in Month 1. Execute a thorough CRO testing and optimisation roadmap for you starting Month 2. Continuously audit 2 areas* per month to fill the optimisation backlog and implement further quick wins / test optimisations. This includes segment-based personalisation strategies to tailor the experience to a pre-defined number of your main target customer groups. Meet bi-weekly to discuss conversion performance, status updates and more. Proactive performance monitoring, data analysis and reporting to identify optimization opportunities bi-weekly. Provide ongoing consultation and support for any ad hoc CRO questions or needs. * An optimization area is referred to as one of: homepage, collection page, product page, cart, checkout, navigation, site search, marketing funnel and landing pages, merchandising, analytics & tracking.