If Luna closes your day and Lumi opens it, Ruby is the one that follows you outside. Bright, tart, and genuinely caffeine-free, built the same way — real botanicals, nothing added to fake the color or the flavor. What's In It A caffeine-free hibiscus base, no rooibos or tea leaf underneath it, rounded out with apple, deep aronia berry, and delicate white mulberry. No added sugar, no natural or artificial flavoring — the vivid ruby color comes from the hibiscus and aronia themselves, not a coloring agent added afterward. Why It Works Hibiscus is the base and the reason for the color — naturally vivid, pleasantly tart, and the closest thing to a fruit punch you'll get without a single drop of added flavoring. Apple softens that tartness with a natural, rounded sweetness, so the cup never tips too sharp. Aronia berry adds depth and its own deep pigment on top of the hibiscus, plus a genuine concentration of antioxidants. White mulberry finishes it with a light, elegant fruitiness that keeps the whole blend feeling summery rather than heavy. Together, it's a caffeine-free infusion built to be poured slowly — good hot on a quiet afternoon, and just as good cold brewed or over ice on a warm one. Naturally Gentle, On Purpose Like everything we make, there's no added sugar, no natural or artificial flavoring, and no filler. What's in the sachet is what ends up in your cup — real hibiscus, real apple, real aronia, real white mulberry, nothing sprayed on and nothing added back in. What’s Inside Hibiscus · Apple · Aronia Berry · White Berries 12 individually packed sachets7.8 g per sachetPacked in a recyclable paper box. 🌿 A little burst of summer, steeped slowly. Frequently Asked Questions Is Ruby caffeine-free? Yes, entirely. There's no rooibos or tea leaf base in this blend — it's built purely from hibiscus, fruit, and botanicals, so it's naturally caffeine-free rather than decaffeinated. Why is the color so vivid? The deep ruby color comes from hibiscus and aronia berry, both naturally rich in pigment. There's no added coloring — the color is simply what these botanicals look like steeped in water. Can I drink this iced, or is it only meant to be served hot? Both work well, and there are two ways to get there. You can brew it hot and pour it over ice for a quicker glass, or cold brew it directly by steeping a sachet in cold water in the fridge for several hours — cold brewing brings out a softer, gentler tartness than a hot steep does. Does it taste tart, sweet, or something in between? A bit of both. Hibiscus brings a pleasant tartness, while apple and white mulberry round that out with natural sweetness, so it lands somewhere between a tangy fruit infusion and a soft, mellow cup rather than firmly on one side. How is Ruby different from Luna and Lumi? Luna is built for evenings with calming, melatonin-rich botanicals; Lumi is a lemongrass-forward morning blend. Ruby is the warm-weather infusion — hibiscus-forward, naturally tart, and equally suited to a hot afternoon cup or a cold glass over ice. Is there any added sugar or sweetener in this blend? No. Any sweetness comes from the apple and white mulberry themselves — nothing added to sweeten or flavor the blend artificially.
