Your hair colour is safe, with the Color Safe Shampoo. Made specifically for the maintenance and care of coloured hair, the Color Safe Shampoo gently cleanses, while keeping the hair nourished and soft. Previously called Normalising Shampoo, the Color Safe Shampoo retains the same formula, to keep your colour intense and luminous, for longer. Aloe Vera helps to keep the hair nourished and soft. The formula contains 93% ingredients of natural origin. Directions for use: Apply to damp hair and scalp, massage through and rinse thoroughly. Always follow with conditioner. Ingredients: Aqua [Water], Ammonium lauryl sulfate, Cocamidopropyl betaine, Aloe barbadensis leaf juice, Moringa oleifera seed extract, Limnanthes alba (Meadowfoam) seed oil, Palmitamidopropyltrimonium chloride, Parfum [Fragrance], Glycerin, Citric acid, Propanediol, Potassium sorbate, Sodium benzoate, Sodium dehydroacetate. About the Company Founded in Rome in the 60’s by Michele Albergo, an expert on the beneficial properties of plants, Antica Erboristeria is a company specialized in ammonia-free hair colour currently operating in over 40 countries. Leader in its field, Antica Erboristeria manages the entire supply chain, from R&D and production, to marketing, always ensuring accurate information at each stage of the cycle. In 2012 Antica Erboristeria was purchased by the French group La Financiere Maconnaise, specialist in natural cosmetics, which has been able to enhance its historical heritage and give new and strong impetus to HERBATINT, the company’s flagship brand. Constant research, maximum transparency, application of rigorous testing and compliance with the latest European Union directives, guarantee the reliability that characterizes not only the products, but also Antica’s entire team. Quality and Safety Passion and dedication are the drivers for choices made by Antica Erboristeria day after day:a meticulous and detailed control over raw materials from European suppliers that are certified and specialised in the pharmaceutical industry. The search for innovative and natural formulas using organic plant extracts, which can meet the highest quality standards. The application of strict control procedures and constant attention to the levels of quality and safety are confirmed by international certifications that Antica Erboristeria is in the process of obtaining: ISO 9001: 2008 Quality management systems and ISO 22716: 2007 Cosmetics – Good Manufacturing Practices (GMP). Sustainable Production The entire Herbatint chain follows sustainability criteria, starting from the selection of suppliers with environmentally friendly guidelines, with environmental and safety certifications, including recyclable packaging. Antica has chosen to use for Herbatint packaging only cardboard from certified forests in support of fair forest management. Also the choice of using perfectly resealable plastic bottles, allowing their future use, responds to the decision to avoid unnecessary waste by reducing environmental impact and facilitating recycling through separate waste collection. Eco Friendly Products Herbatint combines efficiency in hair colouring with the attention to environmental protection and consumers’ health. The certifications it has obtained not only confirm the achieved quality and safety standards but also testify Antica Erboristeria’s commitment to environmental protection issues and closeness with all those consumers who believe firmly and make every effort to comply with environmental sustainability choices each day. Good practices that become good deeds to improve the life quality of each one of us.
