Herbatint Violet Shampoo is a 260 mL toning shampoo for white, grey and bleached hair. The violet base counteracts the yellow tones that lightened and grey hair tends to pick up, while the rest of the formula is aimed at hair that has become fragile. It carries 93% of the ingredients are of natural origin.Cassia alata leaf extract is the signature active, credited by Herbatint with a triple action: an antioxidant action against the effects of sunlight, a restructuring action at the root, and a densifying action on the head of hair. The fragrance is floral and refined, with notes of bergamot, lily of the valley, ylang ylang, musk and vanilla.Product Strengths Leaves fragile white or bleached hair feeling soft as it tones. Neutralises yellow tones in white, grey, silver and bleached hair. Cassia alata leaf extract for an antioxidant, restructuring and densifying action. Tested on sensitive skin and suitable for vegans. Made in Italy in 100% recycled and recyclable packaging. Sits alongside the rest of the Herbatint haircare range, so it can be alternated with a non-toning shampoo. Suitable For / Not Suitable ForSuitable for: Vegans and vegetarians; Those seeking a naturally derived option.Not suitable for: Anyone with a known allergy to the ingredients, always check the full list on the pack.Suggested Use Apply to damp hair. Massage gently and leave on for 2 minutes. Rinse thoroughly. Ingredients (INCI)Aqua (Water), Ammonium lauryl sulfate, Cocamidopropyl betaine, Decyl glucoside, Coco-betaine, Glycerin, Guar hydroxypropyltrimonium chloride, Caprylic/capric triglyceride, Coco-glucoside, Cassia alata leaf extract, Citric acid, Glyceryl oleate, Potassium sorbate, Sodium benzoate, Parfum (Fragrance), Sodium dehydroacetate, Acid Violet 43.Contains the cosmetic colourant Acid Violet 43, ammonium lauryl sulfate and Parfum (Fragrance). Unlike the Hydrate, Repair and Rebuild products in this range, the Violet Shampoo does not carry the COSMOS ORGANIC certification. Always review label for full list of ingredients.AllergensNo fragrance allergens are named in the published ingredient list. Always review label for full list of ingredients.StorageStore in a cool, dry place away from direct sunlight.DisclaimerFor external use only. Avoid contact with the eyes and rinse immediately with water if the product enters them. Discontinue use if irritation or a rash occurs. Keep out of reach of children. Always read the label and follow the directions for use.