Two formulas built on plants, not flavouring. Warm clove for the evening, sharp peppermint for the morning. Why Peg Paste? Your enamel is 97% hydroxyapatite. Peg Paste is made from that same mineral. Most toothpaste cleans the surface and stops there. Hydroxyapatite goes further, filling the microscopic gaps worn enamel leaves behind. Backed by clinical studies In human research, hydroxyapatite matched fluoride for caries prevention over an 18-month randomised trial in adults¹, remineralised enamel in a 2024 meta-analysis², and reduced dentine sensitivity in a 2023 meta-analysis³. Micro-hydroxyapatite, not nano. Stronger human evidence, closer to the form your enamel already takes. ✓ 0% Fluoride · Sulphates · Parabens · Synthetic sweeteners · Artificial colours✓ Under 15 ingredients, all with purpose✓ Verified by Dr Cate. Australian made and owned✓ Vegan, Halal certified, family owned✓ Made in Portugal under an ISO 9001:2015 certified system Old plants, new science Clove and miswak have cleaned teeth for over a thousand years. None of that is why they work, but it's a reasonable place to start looking. Both formulas are built on concentrated extracts rather than artificial flavouring, around micro-hydroxyapatite. What's the ritual Morning → Intense MintEvening → Sacred Clove Two minutes, twice a day. At night, spit and don't rinse. What's inside Intense Mint · Pump - Bold, sharp, cooling. Concentrated peppermint.Sacred Clove · Pump - Warm and herbal, with clove oil and miswak.
