Holistic Retail Design : Reshaping Shopping for the Digital Era

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Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail e xperiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the retail brand, and the products being offered. It features those strategies in a number of chapters and also includes international best practice cases. Product details Format Paperback | 400 pages Dimensions 165 x 240 x 33.02mm | 1,110g Publication date 24 Nov 2015 Publisher Frame Publishers BV Publication City/Country Amsterdam, Netherlands Language English Illustrations note With 300 illustrations in colour and black and white ISBN10 9491727656 ISBN13 9789491727658 Show more