Curl Wow Hooked 100% Clean Shampoo 295ml / 10oz Simply put, the Hooked 100% Clean Shampoo is the best curl shampoo for frizzy curly hair. Residue-free, sulfate-free formula helps anchor hair to prevent shedding + reduce breakage. Benefits & Features Unique, sulfate-free formula NO residues for optimum scalp and hair conditions, and bouncier, weightless curls Features our proprietary Procapil® blend to help “anchor” strands at the root Prevent excessive shedding or hair loss from styling stressors (braids, weaves, extensions) Leaves curls’ surface film-free Optimally receptive to leave-in hydrators + moisturizing stylers Curl Wow - The New Technology The Hooked 100% Clean Shampoo says goodbye to the old-school curl care technology. Profaxil-18 Complex™ is a quantum leap in curl styling technology! In other words, it delivers everything curls need .... yet feels like nothing. As Dr. Joe explains in the video, Profaxil-18™ helps to break down oils into micro-particles, enabling them to moisturize, strengthen and defrizz curly strands in a way that was never possible until now. By reducing the size of rich oil particles, instead of sitting on hair’s surface in “greasy” pools, these oils are micro-dispersed throughout the strands and can penetrate and infuse curls with hydrating, lubricating moisture. The MEA-18 component of this complex creates a glossy, weightless seal on the surface of the strands that locks in moisture, smooths frizz, and feels dry to the touch. Directions Apply to wet hair and massage into a lather. Rinse thoroughly and repeat. If you don’t achieve a rich, foamy lather, your hair has a lot of buildup and you may require a third shampoo application. Having a hard time detangling? Check out Snag-Free Pre Shampoo Detangler!