Hooked by Nir Eyal

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In this ground-breaking exploration of the intersection between psychology, technology, and business, Nir Eyal reveals the secret behind the success of digital products like Facebo ok, Pinterest, and Twitter. "Hooked" takes you on a journey into the hidden world of behavioral design, unveiling a four-step process called the 'Hook Model'. The book will challenge you to question the nature of your product's user engagement and offers a framework for creating products that are not just functional and usable, but form an essential part of users' lives. Dive into the world of 'habit-forming' products and discover how your product can captivate users to the point of being hooked. Show more