Houki by Hokoen A treasured radiance, cup after cup. Meaning “Treasure Radiance,” Houki is a luminous ceremonial-grade matcha from Uji-based tea producer Hokoen, known for their deep respect for traditional cultivation and craftsmanship. This blend shines with a refined grace, offering a matcha experience that is both comforting and quietly luxurious. Houki features a delicate sweetness, gentle umami, and a silky, smooth texture that glides across the palate. With a bright, jade green color and soft, creamy froth, it reflects the care and precision that goes into every step — from shade-growing to stone-grinding. Ideal for those who enjoy a balanced, approachable matcha with a touch of elegance, Houki is perfect for everyday sipping or quiet rituals of self-care. Why you’ll love it: Ceremonial-grade matcha with gentle umami and soft sweetness Smooth, clean finish with minimal bitterness Crafted in Uji by Hokoen using traditional methods A beautiful choice for usucha or relaxed daily moments Find your glow with Houki, available now at Ujicha Matcha — where every cup is a quiet celebration.