PRIMORDIAL's latest offering, "How It Ends," is a rollercoaster of emotions that takes you on a journey through the complexities of life, love, and loss. With their signature blend of haunting melodies and thunderous riffs, this album showcases the band's unparalleled musicianship and storytelling prowess. From the moment the first track kicks in, you're immediately transported to a world where every note and lyric feels like a punch to the gut. The raw energy and passion exuded by PRIMORDIAL is nothing short of infectious, leaving you craving for more with each passing song. Lead vocalist Alan Averill's vocals are nothing short of breathtaking, shifting effortlessly from haunting whispers to blood-curdling screams in a heartbeat. The rest of the band members also shine bright, with each instrument weaving seamlessly into the sonic tapestry that is "How It Ends." But what truly sets PRIMORDIAL apart from their peers is their ability to infuse their music with a sense of urgency and authenticity that is rare to find in the realm of modern metal. Every note feels like it's been meticulously crafted and honed to perfection, leaving you with a sense of awe and admiration for the band's sheer talent. In conclusion, "How It Ends" is a masterpiece that cements PRIMORDIAL's status as one of the most influential bands in the metal scene today. Do yourself a favour and give this album a listen - you won't regret it.