How We Decide Unabridged Jonah Lehrer AUDIO BOOK CD decision process science Type: Audio Book Platform: Audio CD Publisher: Jonah Lehrer Released: CD Media: CD SynopsisSince Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer, and others, as well as the real-world experiences of a wide range of "deciders" from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?"Product IdentifiersISBN-101455840289ISBN-139781455840281eBay Product ID (ePID)111953695Key DetailsAuthorJonah LehrerEdition DescriptionUnabridgedFormatCDPublication Date2012-04-01LanguageEnglishPublisherBrilliance Publishing, Inc.Publication Year2012Additional DetailsNumber of Volumes8 vols.Copyright Date2012DimensionsHeight0.8 In.Width5 In.Length5.5 In.Target AudienceGroupTradeClassification MethodDewey Decimal153.8/3Dewey Edition22ContributorsRead byDavid ColacciFor CD Player
