DJay is a Memphis hustler who spends most days in a parked Chevy philoso phizing about life while Nola (Taryn Manning), turn tricks in the backse at. He's not very good at pimping, but he can hustle almost anything or anyone and makes enough to keep himself and three girls satisfied and h oused in his shotgun home. DJay however is in the midst of a midlife cr isis; he quietly harbors dreams of becoming a respected rapper. When he learns from a local club owner, Arnel (Isaac Hayes), that rap mogul Ski nny Black (Ludacris), is rolling through town, DJay decides to record hi s flow with the hopes of slipping his demo to Skinny. With little help from his friends and "family" DJay sets in motion the hustle of his life , and galvanizes the lives of those around him as they learn that "Every body's gotta have a dream."
