HwaSung Cosmetics is a South-Korea based OEM/ODM manufacturer specializing in color cosmetics (makeup: pencils, lipsticks, eyeliners, foundations, etc.). The company is recognized for its long history in cosmetic manufacturing, especially for pencil-based color cosmetics. HwaSung Cosmetics was established in 1964 (for “Hwa Sung Chemical Cosmetic Co., Ltd.”) according to one trade directory listing. Some sources mention 1994 as a re-establishment or restructuring date. Core Strengths Long legacy as a color-cosmetics manufacturer with a history dating back several decades. Strong specialization in pencil-type cosmetics and applicators; early pioneer in plastic pencil-based makeup Full-service OEM/ODM capabilities: formulation development, manufacturing, packaging, and quality testing. Export-oriented with distribution to many global markets (USA, Europe, Middle East, Asia, etc.) Business Model HwaSung operates as a private-label / contract-manufacturer (OEM/ODM): it develops cosmetic formulas, manufactures products, and supplies to other brands, both in Korea and globally. It serves as a one-stop partner: from formula development to packaging, quality control, and global export/shipping. In 2019, a majority stake was acquired by the private equity firm Affirma Capital (formerly SCPE) Why it Matters for you (B2B/Distribution perspective) As a long-established OEM/ODM with full manufacturing + packaging + export capability, HwaSung is a viable partner for brands looking to launch or scale makeup lines without owning in-house factories. Their history of producing pencil-based cosmetics, plus capability for eyeliners, lipsticks, foundations, etc., gives flexibility for a variety of makeup formats. Their global export experience (supplying to US, Europe, Middle East, etc.) can be advantageous if you plan to import and distribute internationally. With private equity backing (Affirma Capital), they may have better financial stability and potential for investment in R&D or capacity — which could translate to reliable long-term partnerships. Brand that work with this manufacturer According to a credible industry transaction report, HwaSung has supplied to several major beauty companies including: AmorePacific, Anastasia Beverly Hills, Estée Lauder, and Shiseido. Because HwaSung is an OEM/ODM, their full client list is not publicly disclosed - beyond the clients confirmed in industry-standard sources. Contact information Website: http://www.hwasungcos.comEmail: [email protected]: +82-32-678-4587Address: 161-5, Dodang-dong, Wonmi-gu, Bucheon-si, Gyeonggi-do, 14521, South Korea
