A daily shampoo for normal to dry hair built on a USDA-certified Organic Aloe Vera base — cleans gently without stripping, and delivers Soy, Quinoa, and Wheat protein into the hair shaft to repair and strengthen with every wash. What It Is The Hydrating Nourishing Shampoo is the wash step in Eufora’s Nourish line — a gentle, protein-forward shampoo designed for fine to medium hair that is genuinely dry or moisture-depleted, rather than just needing more body. The Organic Aloe Vera base cleanses without any of the stripping that sulphate-heavy shampoos cause. The Soy, Quinoa, and Wheat protein complex penetrates the cortex and works to repair and strengthen with every wash, building cumulative benefit over consistent use. The result is hair that combs through more easily after washing, dries with less frizz, and holds its softness and moisture balance progressively better over weeks of use. Safe for colour-treated, chemically treated, keratin-treated, and relaxed hair. The phytoactive formula means it’s working on the scalp and follicle environment as well as the hair shaft — not just at the surface. Why You’ll Love It USDA-certified Organic Aloe Vera base — cleanses gently without stripping Soy, Quinoa, and Wheat protein complex repairs and strengthens from within Builds cumulative softness and moisture balance over consistent use Safe for colour-treated and all chemically processed hair How To Use Apply to wet hair, massage from scalp through lengths. Rinse well. Follow with Eufora Moisture Solution Nourishing Conditioner. Moda Pro Tip For hair that is genuinely dry rather than just fine, lather once and give the shampoo an extra 30 seconds of contact time at the scalp before rinsing. The Aloe Vera base and protein complex continue working during contact time and the brief extra dwell helps the actives reach the follicle environment before the rinse. Finish with the coolest rinse you can manage — cool water closes the cuticle and locks in what the shampoo just delivered. Key Ingredients + Technology USDA-Certified Organic Aloe Vera (Phytoactive Base): The most concentrated aloe-forward base in the Eufora range — gentle, nourishing, and soothing for the scalp. Soy, Quinoa, and Wheat Protein Complex: Penetrates the cortex and rebuilds structural integrity. Reduces breakage and improves elasticity and softness over consistent use. Phytoactive Botanicals: 100+ natural plant extracts and essential oils in every Eufora formula — biodegradable, renewable, and never using mineral oil, parabens, or artificially created colorants. Why Moda Carries This Eufora is one of our top professional accounts — a family-owned, salon-first brand committed to clean formulations. Daniella is a Eufora trainer for our salon. The Hydrating Shampoo is the wash routine for clients who describe their hair as dry, tight, or lacking that easy softness it used to have — and it’s the one that consistently surprises people with how much a shampoo alone can change the feel of their hair. Perfect For Normal to dry fine or medium hair needing daily gentle cleansing and moisture Colour-treated hair that feels dry or tight between appointments Sensitive scalps needing a gentle phytoactive base Pairs with the Moisture Solution Conditioner for the complete Nourish system
