Keratin & Collagen Hydrating Shampoo 10.1 oz

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The shampoo you use every day either protects that investment — or slowly destroys it. Most shampoos are formulated with sulfates and sodium chloride (salt) that actively break down keratin bonds and strip color pigment with every wash. Ours are not. 💧 Gentle Enough for Every Day. Powerful Enough to Matter. Keratin Republic Hydrating Daily Shampoo is a professional-grade, sulfate-free and paraben-free cleanser developed for daily use on all hair types. Formulated to be the perfect companion to your color and keratin services, it cleanses gently while delivering active hydration, strength, and shine — without a trace of the stripping agents found in ordinary shampoos. The result is hair that feels clean, balanced, and nourished every single day. Never dry, never weighed down, never compromised. Sulfate-Free Paraben-Free Salt-Free Color-Safe Keratin-Safe Daily Use 🌿 Powered by Keratin, Collagen & Botanicals Our exclusive Keratin + Collagen Blend is paired with premium botanical actives to restore what daily life takes away: strength, moisture, elasticity, and shine. Keratin is the protein that makes up 90% of your hair fiber. It replenishes lost protein bonds, smooths the cuticle, and reduces frizz and breakage with every wash. Collagen plumps and strengthens the hair shaft from within, restoring elasticity and body to stressed, tired hair. Argan Oil is lightweight liquid gold that delivers deep moisture, softness, and mirror shine without weighing hair down. Acai Berry Extract is an antioxidant-rich superfruit that protects hair from environmental stress, free radicals, and daily damage. Plant-Based Botanicals are a blend of naturally derived extracts that soothe the scalp, support hair health, and enhance overall shine and manageability. ⚠️ The Wrong Shampoo Is Costing You More Than You Think Sulfates and sodium chloride (salt) — found in most mainstream shampoos — are the #1 enemy of keratin treatments and hair color. They swell the cuticle, leach out color molecules, and break down the keratin bonds that keep hair smooth. Our formula is specifically engineered to do the opposite. ⚡ Why Most Shampoos Work Against You Not all sulfate-free shampoos are created equal — and most shampoos on drugstore and salon shelves contain ingredients that actively undermine color and keratin services. Most Shampoos KR Hydrating Daily Shampoo Contains sulfates that strip color 100% sulfate-free formula Contains sodium chloride (salt) that breaks down keratin Salt-free, keratin treatment safe Strips moisture with every wash Actively hydrates while cleansing No protein support Keratin + Collagen in every wash Shortens color & keratin life Extends the life of your services ✨ Your Daily Hydrating Routine 1 Cleanse Daily with Hydrating Shampoo Apply to wet hair, work into a rich lather from scalp to ends, and rinse thoroughly. Safe for daily use — no buildup, no dryness, no compromise to your color or keratin service. 2 Follow with Hydrating Daily Conditioner Apply KR Hydrating Daily Conditioner mid-length to ends. Leave on 2–3 minutes before rinsing. The duo works together to maintain moisture balance, strength, and shine every day. 3 Weekly: Add a Deep Treatment Once a week, swap conditioner for the KR Hydrating Mask for an intensive moisture boost. For those with keratin treatments or hard water, precede with the KR Clarifying Shampoo 1× weekly to remove mineral buildup. 4 Protect Your Investment Finish with KR Smoothing Crème for daily frizz control, added shine, and heat protection. Your color stays vibrant. Your keratin lasts longer. Your hair looks salon-fresh every day. 🌞 Safe & Recommended for All Hair Types Formulated to be gentle enough for the most delicate hair while effective enough for the most demanding routines. Color-Treated Keratin-Treated Bleached & Highlighted Chemically Processed Extensions Fine Hair Coily & Curly Hair Dry & Damaged Hair All Textures 💼 Loved by Stylists. Essential for Clients. Keratin Republic professional stylists recommend this shampoo as the daily home-care foundation for every client receiving color or keratin smoothing services. It's the single most important product change a client can make to protect their salon investment between appointments. When clients use the right shampoo daily, color stays vibrant longer, keratin treatments last weeks more, and every visit starts from a healthier baseline. That's a better result for everyone. Part of the Keratin Republic Keratin & Collagen Home Care Collection. Professionally formulated, salon trusted. Show more