1oz doesn't seem like a lot but this jar lasts up to 3 months making it comparable in price to traditional tube pastes. Just a quick dip under water and an even quicker dip in the jar is all you need. Our innovative blend of clays and other natural ingredients are expertly blended with nano-hydroxyapatite, an ingredient proven to remineralize teeth and promote gum health! Sweetened with Xylitol, also recommended by the American Dental Association - but please be aware of the dangers Xylitol poses to your furry K-9 friends and keep out of reach! 1oz jar by weight *REGULAR/WHITENING: white/gray in color, contains kaolin and bentonite clay, and Niacinamide - Peppermint. Ingredients: French Green Clay, White Kaolin Clay, Bentonite Clay, Activated Bamboo Charcoal, Baking Soda, nano-Hydroxyapatite (10%), Xylitol, Essential Oils
