A dermatology-led shampoo for sensitive and reactive skin, formulated around the dermatologist's NMF (Natural Moisturizing Factor) complex. The NMF complex (urea, lactic acid, serine, sodium lactate, sorbitol, allantoin, and bisabolol) in this hypoallergenic dog and cat shampoo restores the skin's intrinsic moisture-retention system using the same approach dermatologists use on sensitive human skin. Oat extract and D-panthenol calm reactivity at the surface. What this means for you. A wash you can give weekly without worrying about the next reaction. Coat and skin that look calmer over time. A bath that feels considered, not clinical. What this means for your pet. Skin that stops reacting to its own care. Less itching, less reactivity, fewer flare-ups. A wash that respects how sensitive their skin actually is. pH balanced. Fragrance-free. Sulphate-free. Paraben-free. Vet-recommended. For dogs and cats with atopic skin, post-grooming sensitivity, or ongoing care needs. Also suitable for puppies and kittens from birth (0 months and older). A little goes a long way. This hypoallergenic dog and cat shampoo can be diluted up to 1:5 with water if you'd like it to last longer. For the skin that takes its job too seriously. Formulated for pets with dry or sensitive skin Contains a patented blend of ingredients to soothe and moisturize Provides hydration and protects the delicate skin barrier For cats, dogs, puppies, and kittens
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