The needle moves. Nothing else does. Take your data off the screen and onto your desk. IDX is a premium analogue instrument that translates your digital life into calm, mechanical movement. One instrument is all you need Configure IDX in three minutes via WiFi to display the metric that matters most to your day. No coding. No technical knowledge required. Local Weather: Outside temperature for your location, via a live weather feed. Air Quality: The AQI for your city, from a live public feed. Home Assistant: Track a smart home metric like energy import/export. Market Pulse: Quietly track your chosen stock or crypto ticker. Deep Work: A physical Pomodoro countdown to anchor your focus sessions. Octopus Agile: Track dynamic energy pricing from this UK supplier. How it Works Plug IDX into a USB power source. Use your phone or laptop to join its temporary WiFi access point and configure it via your browser. Select a data source and your preferred ambient lighting effect, and you're done. The gauge has optional, swappable face-inserts for different scales and units. For market data like stocks or crypto, use -5% to +5%. For absolute data like Air Quality, the dial maps across a defined range. Templates to make your own face-inserts are provided. Details Data Intelligence: Tracks Crypto, Stocks, Weather, AQI, and more. Compatible with leading free data services. Materials & Craft: Constructed from premium materials: cast acrylic, birch ply, brass, stainless steel. Hand-finished in three distinct variants. No two are identical. Calm Tech: Themed and responsive lighting effects. Integrated Night Mode respects your environment. Dimensions: Approx. 80mm x 100mm x 43mm Finish Choose a finish to match your space: Alba - White acrylic, stainless steel fixings Nordic - Birch ply, brass fixings Sanctuary - Mahogany-stained birch ply, brass fixings Phase - Stainless steel, stainless steel fixings (launches 28 September) All finishes come with a selection of swappable face-inserts. What's in the box IDX Analogue Data Gauge unit USB-C power cable Selection of alternative face-inserts Safety instructions and compliance details Link to digital manual and quick start USB power adapter not included. Compatible with any standard 5V USB-C adapter or port. Testimonials "I have zero need for a physical dial in my home... Why do I want this so bad then?" - r/homeassistant "I wasn't sure what to expect, but when I lifted it out the box I knew it was worth it. It's heavier and more substantial than I expected. The packaging was very high-end and the unit itself has really nice proportions. The LED effects look beautiful filling the empty corner of my desk. Comms from Analogue Desk Co. have been excellent throughout." - Joel, UK "This looks awesome. At the moment, I show the Watts that I am producing/using. Left is -2000W, right is +2000W." - Ed de Tollenaer, Smart Home Junkie, NL (review unit) "Exactly the kind of object I love having on my desk." - Uli Esch, DE (review unit) "A perfectly wonderful luminating informational kinetic sculpture" - r/IndustrialDesign Under the Hood Use the onboard software with built-in data feeds, or easily connect IDX to Home Assistant to show things like room temperature and energy usage as a glanceable needle movement. I believe in open hardware. Full documentation and pinouts supplied for those looking to customise the device. ESPHome configuration is also provided. Availability There's no mass production here. I work in batches to keep the quality where I want it, which means runs are small and occasionally sold out. You can ask to be notified when back in stock. Designed and hand-built by Simon Pickles in London, UK. Learn more here. EU shipping is temporarily paused while I complete new packaging compliance rules. Please email or use the Contact form to register your interest for updates. As featured in Yanko Design and How-To Geek.
