IGORA VIBRANCE® is state-of-the-art moisturizing demi-permanent hair color, with a liquid formula that can turn into a gel or cream for more service options. MORE Performance, MORE Convenience, MORE Versatility, MORE Choice. MORE PERFORMANCE IGORA VIBRANCE® lasts up to 25 shampoos and is available in 68 harmoniously matching shades. Thanks to the new Moisture Protecting Complex, it now offers up to 100% more INSTAShine plus increased hair protection.** (**vs uncoloured hair) The Moisture Protecting Complex with AQUAXYL® stabilizes the hair's inner moisture level through a combination of sugar molecules and vitamins. It controls the circulation of water within the hair during the development process and secures the inner structure of each hair fiber. Utilizing 40% less alkalizing agent (MEA), the alcohol-free formula enriched with Vitamin B5 and B6 acts as an anti-dehydration shield to create a clean canvas for an even color result, providing vibrant shine and helps protect against hair breakage. MORE VERSATILITY The liquid demi-permanent color allows you to choose either a gel or a cream consistency; discover the new Activator System and choose from either a quick application with a gel or more precise application with a cream. MORE CONVENIENCE The new gel-to-cream formula with a 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.* *Compared to previous IGORA VIBRANCE® FORMULATION
