Shampoo Haute Performance by Iles Formula The award-winning Iles Formula Haute Performance Shampoo cleanses deeply without stripping colour or drying out your hair. Formulated with high-performing, antioxidant-rich ingredients and luxury Japanese silk, this signature formula leaves hair with immediate bounce, body, and a silky texture. Sulfate-Free Silicone-Free Paraben-Free Cruelty-Free & Vegan Designed for all ages and hair types, this luxury shampoo detangles and protects while restoring essential moisture to damaged strands. Iles Advice: How to Use Thoroughly wet your hair before applying. Because this formula is 100% sulfate-free, water is key: add more water, not more product, to activate the natural root extracts and create a rich, luxurious lather. Massage through the hair, paying extra attention to the ends, and rinse thoroughly. Repeat if necessary. ✓ VEGAN ✓ CRUELTY-FREE ✓ PARABEN-FREE ✓ SULFATE-FREE Frequently Asked Questions How is it best to use this shampoo? The secret to Iles Formula shampoo is adding extra water during application. Water activates the natural root juices to create an abundance of lather that spreads nourishing ingredients evenly from roots to ends. Does Iles Formula Shampoo lather? Yes! Even though it is sulfate-free, a natural root extract replaces harsh sulfates to deliver a rich, luxurious lather that smooths damaged porosity bars on the hair shaft. How often should I wash my hair with the Iles Formula 3-Step System? You can use it as often as desired. The gentle, high-performance ingredients nourish your hair without drying out the scalp or stripping natural oils. What hair types is Iles Formula suitable for? It is formulated for all hair types—including fine, thick, curly, colour-treated, grey, and extension-treated hair. Will Iles Formula help thin, fine hair? Yes. The lightweight formula won't weigh fine hair down. When paired with the Iles Formula Conditioner and Finishing Serum, fine hair gains noticeable body, density, and thickness after the first use. Is this shampoo suitable for greasy hair? Yes. It effectively lifts excess scalp sebum while maintaining proper moisture levels. Remember to add water while massaging to maximize the cleansing lather. Is it safe for colour-treated or bleached hair? Absolutely. It was specially designed to nurture treated hair. The formula fills porosity gaps along the hair shaft to lock in colour and improve manageability. Can it be used on grey hair? Yes. The natural root extract helps neutralize brassy or yellow tones caused by pollution, hard water, or medication, leaving grey hair bright and refreshed. Is Iles Formula safe for hair extensions? Yes, it is highly recommended by top extension salons to restore softness and silkiness to both natural hair and extensions. Can I use this after a Keratin treatment or Brazilian Blowout? Yes. It is free from harsh chemicals and sulfates, making it ideal for maintaining hair health after chemical treatments.
