Shampoo Haute Performance by ILES FORMULA Iles Formula award winning signature Shampoo cleanses without stripping colour or drying the hair out.Just one shampoo and you will immediately feel the bounce and luster in your hair. The reviews are Iles Formula's testimony.Sulfate Free + Silicone Free + Paraben FreeIles Formula signature SHAMPOO was created by selecting the most exclusive, high performing antioxidant-rich ingredients to work for all ages and hair types.It immediately detangles + protects hair while providing manageability and a luscious silky texture.This delicate formula cleanses without ever stripping colour or drying out your hair.You will immediately feel the goodness of ILES FORMULA by the bounce and luster you’ll have after just one shampoo.For the final touch, silk from Japan will nourish the hair resulting in sumptuous volume and body. Iles Advice Thoroughly wet your hair before applying our shampoo. This also goes for regular shampoo but it’s even more important for sulphate-free shampoos. Add more water not more product, which will activate the ingredients to create a more sumptuous lather. Rinse hair thoroughly. Repeat if necessary. Add more water not more product, the water is the key to wake up the natural ingredient that creates the mousse. Frequently asked questions How is it best to use the Shampoo?The Shampoo is sulfate free + silicon free + paraben free. The secret to Iles Formula shampoo is to use more water, not more product to activate the root juices then start massaging into the hair immediately to create an abundance of lather that will help distribute all the nutrients to the hair.Does the Iles Formula Shampoo lather?Yes. Iles's shampoo is sulfate free however it delivers an abundance of lather due to a root extract we use instead of sulfates. The secret to our shampoo is to add more water while massaging, not more product. The root extract buffs over damaged porosity bars on the hair shaft (particularly common in coloured hair) so be sure to use it on the ends of the hair which need this nurture the most. How often do you recommend washing hair using the Iles Formula 3 Step System per week?As often as you wish. Iles formulas are high performance using gentle ingredients so will never dry the hair or scalp.What type of hair is Iles Formula suitable for?Iles products are perfect for ALL hair types.Will Iles Formula help thin, fine hair?Yes. Iles Formula will never weigh your hair down. In fact, by using our 3 award winning formulas, the Shampoo + Conditioner + Finishing Serum, fine hair will gain body and appear thicker and fuller. The results are immediate and right after the first treatment your hair will not only look great but also feel great. The Iles Formula Hair Mask has also been formulated not to weigh the hair down. It's performance is to nurture and strengthen hair and scalp without leaving any residue behind so it's perfect for even the finest of hair.Is Iles Formula suitable for very greasy hair? Yes. Greasy hair sufferers can benefit from Iles’s Shampoo which is sulfate free yet still lathers very well. Your hair will feel thoroughly cleansed and refreshed after use! The secret to the Shampoo is to add more water, not more product and to massage it into the hair immediately for the abundance of lather which will give the hair a thorough cleanse and lift the excess sebum from the scalp.Are the formulas safe for color treated or bleached hair? Yes, Iles formulas were born to nurture and repair all types of hair. The more damaged the more phenomenal the performance! The root extract in our Shampoo buffs over damaged porosity bars on the hair shaft which are particularly common in coloured hair. The Iles Formula Conditioner is essential in repairing any damage as it locks the outer hair shaft and instantly detangles hair. The Iles Formula Finishing Serum is protection for your hair and contains UV filters to maintain your colour while leaving hair vibrant and healthy. Can the formulas be used on grey hair? Iles shampoo is excellent on grey hair. The Shampoo contains a root extract in place of sulfates which actually removes the yellow tinges that can often appear in grey hair through pollution, city water and sometimes even medication.Is Iles Formula suitable for extensions, including human hair extensions? Yes. Iles Formula is phenomenal on all hair extensions. We have some of the best extension salons using and selling Iles Formula as home care for their clients. As your extensions age, they will begin to feel rough and dry. Iles Formula transforms this hair to sumptuous silk. The best and most complete nurture system is the Signature Collection. Can Iles Formula be used after a Brazilian blowout or keratin treatment? Most certainly, yes. Iles Formula is one of the most recommended products to use after ALL chemical procedures including Brazilian blowouts and keratin treatments. The best and most complete nurture system is the Signature Collection. ✓ VEGAN ✓ CRUELTY-FREE ✓ PARABEN-FREE ✓ SULFATE-FREE
