今様色（Imayō-iro｜Elegant Yellow-Tinged Red）

Noren. craft kyoto Verified independent store

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1. Imayō-iro (Elegant Yellow-Tinged Red) "Imayō" translates to "modern style" or "current fashion." In the Heian period (794–1185) this color was named because it was the "trend of the moment " deeply loved by the women of that era. It is a glamorous warm hue derived from Safflower (Benibana). When dyed lightly it blooms into a gentle pink; when layered it deepens into a vivid yellow-tinged crimson. We invite you to enjoy this timeless color—once captivating the ancient aristocracy—now revitalized for your modern lifestyle. Show more