Why we love it: ImFrom Rice Serum 30ml combines a potent 73% Rice Germ Ferment Extract withNiacinamide for a brightening, moisturizing boost you can trust. This vegan, clean-beauty serum is designed to hydrate deeply, support a clearer complexion, and leave the skin with a fresh, radiant finish. Its lightweight, fast-absorbing formula makes it easy to layer under sunscreen or makeup, making it a reliable step in everyday skincare. Description: This serum centers on rice-driven hydration and brightening. The high concentration of Rice Germ Ferment Extract works alongside humectants and emollients to moisturize without heaviness, while Niacinamide helps brighten the complexion and support skin clarity. The vegan, clean-beauty formulation emphasizes skin-friendly ingredients that nourish and smooth the skin’s surface, helping to reveal a more even, luminous tone over time. With a carefully balanced mix of glycerin, hyaluronic- and amino-acid derivatives, it absorbs quickly and leaves a fresh finish suitable for daily use. How to use: After cleansing, prep the skin with your usual routine. Dispense a moderate amount and apply it evenly over the face. Gently tap with fingertips to enhance absorption and lock in moisture. Ingredients: Aspergillus/Rice Germ Ferment Extract Filtrate (73%): Primary brightening and moisturizing component that supports a radiant, even tone. Propanediol: Humectant and solvent that helps skin moisture retention. Glycerin: Classic humectant for lasting hydration. Methylpropanediol: Solvent with additional hydration benefits. Cyclopentasiloxane and Cyclohexasiloxane: Silicones that provide slip, a silky feel, and a protective barrier. Niacinamide: Supports brightness, improves texture, and helps maintain a healthy skin barrier. Caprylyl Methicone: Lightweight conditioning silicone for smooth application. Water (Aqua): Solvent base for the formula. 1,2-Hexanediol: Humectant and mild carrier with conditioning properties. Squalane: Emollient that helps restore suppleness and maintain moisture. Betaine: Humectant and osmoprotectant that supports hydration. C12-14 Pareth-12: Surfactant/emulsifier aiding spreadability. Ammonium Acryloyldimethyltaurate/Vp Copolymer: Texture enhancer and thickener for a smooth finish. Panthenol (Pro-Vitamin B5): Soothing humectant that helps skin retain moisture. C30-45 Alkyl Cetearyl Dimethicone Crosspolymer: Thickener and texture modifier for a creamy, stable serum. Ethylhexylglycerin: Humectant and mild preservative booster. Allantoin: Soothing and conditioning agent for comfort. Xanthan Gum: Natural thickener contributing to the serum’s smooth consistency. : Licorice root derivative with anti-inflammatory and soothing properties. Adenosine: Supports a refreshed appearance and helps smooth the look of fine lines with continued use. Disodium Edta: Chelating agent that helps stabilize the formula. Pentylene Glycol: Humectant and solvent aiding penetration and hydration. Hydrolyzed Hyaluronic Acid: Lightweight hydrator that improves moisture retention and plumpness. Alpha-Glucan Oligosaccharide: Prebiotic-like carbohydrate that supports skin balance. Sodium Hyaluronate: Hyaluronic acid salt providing deep hydration and a smoothing feel. Madecassoside: Soothing component derived from centella, helping calm irritation. Portulaca Oleracea Extract: Antioxidant-rich extract with soothing properties. Hydroxypropyl Cyclodextrin: Stabilizer and solubility enhancer for a consistent texture. Glutathione: Powerful antioxidant supporting skin radiance and protection from oxidative stress.